The agreement goes far beyond brand exposure. The proposal is to transform game days into even more intense experiences, offering exclusive promotions, special offers, and interactive activations for fans.
This move also reflects a clear trend in the United States: NFL teams are increasingly integrated into the iGaming universe, seeking ways to engage fans inside and outside the stadium.
For Hard Rock Bet, the partnership reinforces its positioning as a player that understands fans and invests in experiences that go beyond betting.
For the Buccaneers, it means adding value to the brand, creating new ways to engage with a passionate fan base, and expanding the range of commercial opportunities. More than just sponsorship, it's a strategy for engagement and loyalty in one of the most competitive sports markets in the world.
This type of initiative demonstrates how sports and entertainment work together in pursuit of innovation. In Brazil, this type of partnership is already a part of soccer's reality.
Over 90% of Serie A and B clubs currently have sponsorships from betting operators, demonstrating the sector's significant presence in Brazilian sports.
While this movement is beginning to intensify in the United States, here it is already consolidated as an essential part of the sports ecosystem.
Source: GMB
