In a country with a growing number of bettors, the figures illustrate the rising appetite for digital entertainment games and the economic impact of a sector experiencing a true boom.
Against this backdrop, it is only natural that the number of companies authorized by the Ministry of Finance to offer fixed-odds betting nationwide has reached 177, following the regulation of sports betting in Brazil. This growth, further boosted by the visibility brought by regulation, resulted in more than 5 billion visits to betting sites in just the first quarter of 2025—the equivalent of 650 per second—according to Aposta Legal, in a sector that shows no signs of slowing down anytime soon.
This massive public interest has sparked closer attention to the rationality behind each bet. A survey by BR8 Tech shows that 44% of Brazilian bettors say they spend more than 30 minutes researching before betting, highlighting that there is still room for more digital entertainment fans to better understand the odds they are dealing with. Some companies in the sector are investing in educational initiatives to help bridge this gap.
One example is Betfair, one of the global leaders in sports betting and online casinos, which launched the ‘Dados na Mesa’ website. The content compares the odds of winning in different games to unlikely everyday events—such as being struck by lightning or meeting a celebrity in public—with hitting the jackpot on a slot machine or winning a hand of 21.
Some of the comparisons highlighted by Betfair on the ‘Dados na Mesa’ website include:
* It is more likely to align three or more symbols in Sweet Bonanza (21.92%) than to have your luggage lost on a domestic flight in Brazil (approximately 0.8%);
* It is more likely to see a Brazilian player score a perfect hat trick (goals with right foot, left foot, and head) in a World Cup match (4%) than to hit a single number on roulette (about 2.7%);
* It is more likely to get a free caipirinha at a bar in Rio de Janeiro (5%) than to win a progressive jackpot in JetX (only 0.0001% or less);
* It is more likely to win a hand of blackjack (around 4.8%) than to be bitten by a Brazilian black widow spider (only 0.0002%).
The initiative seeks to encourage more informed decisions, reinforcing the role of transparency and statistical education as pillars for a safer gaming experience.
“We want to help bettors better understand the probabilities involved in games and, in doing so, promote a more rational and responsible betting culture,” says Shane O’Driscoll, Betfair’s Marketing Director.
“In a rapidly expanding sector that is increasingly part of Brazilians’ daily lives, this kind of action is essential not only to protect the bettor but also to ensure the industry’s sustainable development.”
In addition to comparisons, the Dados na Mesa site offers content and information that debunk myths about casinos, including facts about betting, a true-or-false slot, and an interactive quiz designed to test knowledge and educate users about the casino world.
The company’s intention is to provide information in an educational and lighthearted way to help the public gain knowledge, says O’Driscoll. “We aim to demystify the world of casinos and give readers visibility into the real chances of winning, contributing to safety and reliability in Brazil’s betting sector.”
Betfair
One of the world’s largest online sports betting providers, Betfair is an official sponsor of Cruzeiro and Vasco da Gama. Founded in London in 2000, the company pioneered peer-to-peer betting (Betfair Exchange) and manages a full suite of sports betting and online gaming products for more than four million adult customers worldwide.
Thanks to its cutting-edge technology, the platform offers a wide catalog of products that allows users to bet with their own odds and odds offered by other users.
Betfair is licensed to operate online betting and other games in 19 countries, including Spain, Italy, Malta, and the United Kingdom. In Brazil, it has been approved to operate sports betting and online gaming under SPA/MF Ordinance No. 248.
Source: GMB
