Newton Neto's participation on the Effie Awards 2025 jury is a significant milestone that reinforces Lean Agency's prominent position in the market. His nomination recognizes the agency's track record and strategic vision, as well as its commitment to excellence and innovation in advertising.
"Serving on the Effie Awards jury is both an honor and a great responsibility. It's an opportunity to contribute to the appreciation of work that not only delights creatively but also delivers consistent and transformative results. This exchange of perspectives and experiences is essential for our evolution as an industry," states Newton Neto.
Among the award-winning Lean Agency's main clients in the sports betting and online gaming sector are the NSX Group and its operators Betnacional and MrJack.bet, player Vini Jr., a Betnacional ambassador, and Z.ro Bank, a payment facilitator for the iGaming sector in Brazil.
The Effie Awards are an international award that recognizes marketing effectiveness, celebrating advertising campaigns that stand out for their ability to generate real results for brands and their audiences.
Serving on the Effie jury requires in-depth market knowledge, a keen eye for trends, and a commitment to the integrity of the evaluations.
Source: GMB
