“At Kaizen Gaming we take pride that our Betano brand is Brazil’s most beloved online betting and gaming brand, and we feel honored and excited to be the new Principal Partner of Clube de Regatas do Flamengo! ´Obrigado´ to the leadership of Flamengo for their trust and to everyone in our team making it possible for Betano to secure this landmark partnership via a highly competitive process,” George Daskalakis expressed.
The agreement, until the end of 2028, covers the men’s and women’s professional football teams, Olympic sports, and Flamengo TV.
With this partnership, Flamengo joins a select roster of major international clubs partnered with Betano, including F.C. Bayern München, Club Atlético River Plate, Aston Villa F.C., F.C. Porto, Sporting CP and SL Benfica, among others.
Flamengo, with one of the largest fan bases in the world and supporters spread across Brazil and beyond, was a natural fit for Betano. The club’s nationwide reach and passionate following were some of the key factors leading to the new partnership.
“Sponsoring Flamengo is a strategic decision that connects us with the largest and most passionate fan base in Brazil, strengthens our presence in the country and further expands our brand globally,” George Daskalakis added.
“We understand the responsibility this partnership carries and are committed to building a successful journey alongside the club,” he added.
For Flamengo, Betano is seen as the ideal partner to support its international expansion, with activations planned in both Europe and Latin America as part of the agreement.
“This partnership with Betano is historic for Flamengo. Beyond being the biggest sponsorship in Brazilian football, it strengthens our projects across football and Olympic sports, supports our global expansion, and reinforces our commitment to our fans,” commented Luis Eduardo Baptista, President of Clube de Regatas do Flamengo.
Equally important, Betano is a brand leading at the forefront of promoting responsible gaming, both in Brazil and across the international markets where it operates.
In addition to brand exposure through teams and athletes, the partnership also includes investment in social and sports development initiatives, reinforcing Betano’s and Flamengo’s commitment to creating a positive impact both on and off the field.
"This is a historic moment for Betano in Brazil, and also for me. It took weeks of intense negotiations to get here. I want to thank Flamengo for their professionalism and transparency throughout the entire process, my team, who put immense effort into every detail of this journey, and my superiors who entrusted me with leading the process," said Guilherme Augusto Figueiredo, Country Manager for Betano Brazil.
"Nation, trust! We are ready to write a new chapter in this incredible story together, not only in Brazil, but in all the countries where Betano operates!" the executive promised.
Kaizen Gaming | Betano
Kaizen Gaming is one of the biggest GameTech companies in the world. With a focus on Technology and People, it aims to continuously evolve the betting experience it offers to millions of customers around the world and entertain sports fans in a fun and responsible way.
Kaizen Gaming owns the premium online sports betting and gaming brand Betano, with an established presence across numerous markets in Europe, the Americas and Africa. The company employs more than 2,700 people across the globe.
Kaizen Gaming has been recognized as a leading player in the global sports betting and gaming market, having received several industry awards, including a world first of seven trophies in a single year at the 2024 EGR Operator Awards.
Source: GMB
