GMB - Following its regulation at the beginning of January, 2025 has cemented Brazil as one of the hottest iGaming markets in the world. How is Zenith positioning itself to become a leading partner for Brazilian operators?
Gustavo Hiroshi - Brazil is a market of immense opportunity, and Zenith is perfectly positioned to support its operators. Our strategy is built on three core pillars: sophisticated technology, a deep understanding of local player preferences, and a unique commercial proposition that no competitor can match. We’re not just a content aggregator; we’re a complete B2B ecosystem enabler. We provide a single, seamless platform that allows operators to launch their full gaming portfolio in days rather than months, giving them a crucial first-mover advantage.
A major differentiator is our truly localised approach, which is built from the ground up to serve the Brazilian market. This includes having server infrastructure within the country itself, which ensures optimal performance and minimal latency for a superior user experience. This technical foundation is then paired with our deep knowledge of what Brazilian players want, allowing us to curate a portfolio of games that we know resonates with them. This, combined with our unrivalled commercial terms on PG Soft content, means we offer a truly market-leading solution for operators looking to rapidly scale and succeed.
With SBC Summit Lisbon bringing the global industry together, what opportunities are you hoping to unlock specifically for Zenith’s growth in Brazil?
SBC Summit Lisbon is a fantastic opportunity for us to connect with the global industry and, most importantly, solidify our presence in Brazil. The event allows us to have face-to-face discussions with both new and potential partners, giving us a platform to demonstrate precisely how our products are tailored to the Brazilian market. We will be showcasing our award-winning OneAPI platform, our proprietary ALIZE studio, and our powerful GamesAPI to a wide audience.
This is also a prime opportunity to highlight our rapid growth momentum. In a market as dynamic as Brazil, operators need a partner who can move at their pace. We will demonstrate how our distinctive commercial proposition and fast-growing portfolio can drive a partner's success from day one.
Our team will be on the ground, explaining why Zenith is a truly reliable partner who helps navigate the challenges of entering and growing in a brand-new, regulated market. Our commercial proposition speaks for itself, and we’ll be showing why we have become one of the most sought-after providers in the region in such a short space of time.
Beyond world-class content, what specific features or strategies in Zenith’s platform are designed to resonate with Brazilian players and boost engagement?
For us, success in Brazil is about more than just the number of games you offer; it's about delivering the right content to the right demographic. Our strategy is highly localised and built on data-driven insights into player preferences. We have specifically curated a portfolio of games that are already proven successes in the country, including regional favourites like crash games, slots, and bingo.
Our proprietary ALIZE studio will also be a huge part of this strategy in the coming months and years. We develop games with a strong mobile-first focus, which is absolutely essential given that the majority of Brazilians access iGaming content via their phones. The recent certification of Pragmatic Play games for Brazil is also a major milestone and a key part of our offering.
By ensuring our platform has a localised server infrastructure, we also guarantee optimal performance and minimal latency, which is crucial for retaining players in such a competitive market and ensuring a superior user experience.
Regulatory developments in Brazil are moving fast. How is Zenith preparing to support operators in staying compliant while maximising growth?
Staying compliant in a fast-moving market like Brazil is a top priority for us and our partners. Zenith takes a proactive approach to regulation, securing certifications for our game vendors to ensure their content can be supplied to regulated operators with confidence.
A great example of this is the recent BMM certification we secured for content from several top providers including Pragmatic Play, CP Games and TaDa Gaming which ensures our Brazilian partners can offer these top-performing titles with full regulatory peace of mind.
Our platform is designed with regulatory compliance at its core, allowing operators to focus on their growth strategies while we handle the technical and regulatory complexities. This includes everything from ensuring data security and player protection, to providing the necessary tools for responsible gaming. In short, we offer a reliable, compliant solution, allowing operators to focus on building their brand and engaging their player base without having to worry about the evolving legal landscape.
For attendees at SBC Summit Lisbon who are new to Zenith, what can they expect to discover at your stand, and how do you differentiate yourself from competitors in the market?
Attendees can expect to discover a dynamic, forward-thinking partner with a clear mission to give operators the necessary tools to succeed in Brazil. As we’ve already touched on, we’ll be showcasing our three core products - our award-winning OneAPI aggregator, our powerful GamesAPI, and our proprietary ALIZE studio—and demonstrating how they can be used to instantly unlock rapid growth.
What truly differentiates us is the unique combination of our technology, our content, and our unbeatable commercial terms. As many already know, we are the world's largest distributor of PG Soft, which allows us to offer market-leading rates that no other aggregator can match – which is truly special.
This, coupled with our fast-growing portfolio of top-tier games and a truly localised delivery, makes Zenith the ultimate partner for any operator looking to thrive in the Brazilian market. We are confident that once attendees see the endless possibilities that we offer, and the profitability of our solution, they will understand why our goal is to be a step above the rest.
Source: Exclusive GMB
