GMB – What are AvatarUX’s main differentiators that can win over the Latin American audience, especially Brazilian players?
Thamires Bonaparte – Our games are fun and offer great potential. I think these are simple but decisive factors. Over the past few years, the supply of games and the number of studios have grown dramatically. And in today’s scenario, where “innovation” is an omnipresent word, our goal is to go beyond the cliché and truly deliver something new. It’s a challenge to stand out with so many competitive products available.
Our PopWins™ mechanic is the best example of a differentiator that worked, driving the success of titles like CherryPop and MonkeyPop. Basically, when a player gets a winning combination, the symbols are replaced by two new ones and the reels expand, creating new chances to increase prizes and, consequently, a really cool experience during the session.
How does AvatarUX view the potential of the Brazilian iGaming market after regulatory advances?
We see huge potential in the Brazilian market, and we are preparing our next releases with extreme care when it comes to localization.
Although the industry is a niche entertainment segment that has been around for years, we know that casino games in particular are something new for the country, as they have not been part of our culture until recently. We grew up with our parents and grandparents playing the lottery a lot, jogo do bicho as a neighborhood thing, or school bingo – but not slot machines.
Regulation came at a very important time. Many people have no idea that games go through various tests and simulations, and are sent to labs to be certified. Hence the importance of also playing on regulated platforms authorized by the government, which are prepared and safe.
Are there strategic partnerships underway with local operators or integration platforms in Brazil and LatAm?
Yes! Our business development team has been working at full speed since we announced that our games were being certified for the Brazilian market in early July. We are seeking partnerships with local operators who share our commitment to player safety, such as Leon Bet, which launched all our available games. We also have integration platforms ready, and some casinos are in the final stages of negotiation. We are very excited about this new phase!
Does the company plan to release titles with themes or cultural elements inspired by Latin America?
Absolutely! Brazil’s culture is very rich and full of possibilities when it comes to themes for great games. This year, we released King of Samba, which celebrates Carnival – without a doubt one of the country’s biggest festivals. In 2026, we are planning to offer more games aimed exclusively at Brazilian players.
How is AvatarUX’s communication strategy structured to gain visibility in competitive markets like Brazil?
Our communication strategy for Brazil focuses on building an engaged and organic community through partnerships with niche media and direct interaction on our Discord. The reputation we have built globally is our main asset, and we will use it to introduce AvatarUX to the Brazilian audience in an authentic and trustworthy way.
Our studio has been in the market for several years and has built a solid name, so we are very careful about our communication. Now that we are ready for the Brazilian market, it will be no different.
Do you work with influencers, specialized media, or local digital campaigns? Are there plans to expand this?
In Brazil, not yet. But we have several media partners and work with many streamers around the world, as well as having a community on Discord where we create our own campaigns and collect direct feedback from players. We really like the idea of live marketing-style activations, so that is definitely in our plans.
As for influencers, we believe it is something that involves great responsibility, especially in the current scenario. It is something that would have to be evaluated very carefully.
We always want to be sure we will promote our games as a moment of entertainment, and not as an investment or a quick source of income, as has happened with some irresponsible influencers. That whole “the platform is paying at such-and-such a time” thing doesn’t exist. It is very important for players to be aware of this.
Source: Exclusive GMB
