The Festa do Peão de Barretos is a rodeo featuring bulls and horses. In Barretos, - a municipality in the northern part of the state of São Paulo, Brazil - hundreds such festivals are held throughout the year. The Festa do Peão is one of the most famous such festivals, and has become world-famous for its size.
With exclusive activations, including the traditional La Bamba transformed into a human roulette wheel, and exclusive giveaways, the brand promises to make the visitor experience unforgettable.
Every detail has been designed to ensure the safety and entertainment of event fans, all amidst the abundant music, interactivity, and Western spirit that has made Barretos a unique festival for 70 years.
"Our arrival in Barretos reinforces BetMGM's commitment to offering personalized experiences for gaming, entertainment, and sports fans. We want to transport the audience to an environment reminiscent of the best of Las Vegas, with plenty of fun, technology, and interaction, celebrating the unique energy that Barretos possesses," says Loreta Caporrino, head of brand and creative at BetMGM.
The brand expects to impact festival audiences throughout the event, which can reach nearly 1 million people, consolidating the company's strategy of increasingly connecting Brazilians with unique experiences in the world of entertainment.
BetMGM Brazil
Launched in January 2025, BetMGM Brazil is a joint venture between MGM Resorts International and Grupo Globo. Headquartered in São Paulo, the company began operating following the regulation of the Brazilian betting market and was among the first list of only 14 operators to receive definitive authorization to operate in the country.
Besides Brazil, BetMGM offers online gaming and betting platforms and applications in the United States — in 29 states where the sector is regulated — and in Europe.
Source: GMB
