The attraction features a variety of games that mix luck with direct audience interaction, focusing on digital experiences. The production is backed by Evolution, the world’s leading live gaming technology provider.
“This partnership is our way of bringing the Brazilian audience the atmosphere of a modern casino, with quality entertainment and plenty of excitement. Luckbet is recognized as a reference in betting in Brazil, and we are working hard to amplify this in many aspects. The agreement with RedeTV! is part of this bold plan to expand the brand across Brazilian territory,” said Ivan Dutra, CEO of Luckbet.
The program is hosted by Viny Vieira, comedian and radio presenter who has worked with several renowned broadcasters, most notably gaining national fame on RedeTV!’s ‘Pânico na TV’ for his iconic impersonations of Gugu Liberato and other Brazilian media personalities.
The cast also includes Caio Pericinoto, an influencer who was part of RedeTV!’s Encrenca show and is the creator of the channel ‘É tudo isso’, amassing more than 15 million followers across social media.
“Luckbet is taking another important step in building its brand. With this new partnership with RedeTV!, we have created a broad and direct communication channel with the public, bringing fun and interactivity,” added Vitor Paulin, CMO of Luckbet, which counts actor and driver Caio Castro as its main ambassador.
“Moreover, being prominently featured on a nationwide network reinforces the company’s credibility in the market and generates positive returns on several fronts.”
The program features different prize dynamics to encourage audience participation. Upcoming activities will include raffles among WhatsApp messages, cultural contests based on creative responses, and community group interactions on social media. These initiatives aim to boost audience engagement during and after the broadcast.
In its first weeks, ‘Jogo na Tela’ has already delivered strong results. According to Kantar Ibope Media, in July 2025 the show recorded solid viewership among adults over 35, particularly in the 50+ age group. The audience is mostly household-based, slightly female-leaning, with consolidated penetration in Greater São Paulo and nationwide reach.
Founded in 2021 and headquartered in Cuiabá, Mato Grosso, Luckbet is a Brazilian online betting company standing out in the national market. The platform has a strong track record of sponsoring clubs and sporting events, including Cuiabá EC, UFC’s LFA 209, and the Brazilian Footvolley Circuit, and counts prominent ambassadors such as actor and racing driver Caio Castro.
Committed to Responsible Gaming, Luckbet implements measures such as self-regulation, reality checks, and self-exclusion, while also promoting access to support organizations such as Gambling Therapy and GambleAware, offering bettors professional assistance through multiple communication channels.
The company also fully complies with Federal Government guidelines to operate under the new rules that came into force in 2025.
Source: GMB
