Soft2Bet’s performance-first B2C model combines product innovation, MEGA-powered gamification and rigorous compliance to drive sustainable growth in saturated and competitive markets.
At last year’s EGR Operator Awards, Soft2Bet’s excellence was recognised with six nominations, and in 2025, that number has doubled to twelve! The nominations are:
MEGA by Soft2Bet
- In-house Product of the Year
Betinia
- Casino Operator of the Year
- Innovator of the Year
- Sports Betting Operator
- Casino Product of the Year
CampoBet
- Sports Betting Operator
- Casino Product of the Year
ToonieBet
- Casino Product of the Year
- North American Operator of the Year
- Marketing Campaign
- Rising Star
Yoel Zuckerberg, CPO at Soft2Bet
- Individual Achievement
“Being shortlisted in twelve categories at this year’s EGR Operator Awards is a clear endorsement of MEGA and the performance of our brands. We build for localisation from day one, take a performance-driven approach and put customer experience first. That is how we deliver sustainable growth across regulated markets and measurable value for our partners,” stated Alex Gitsik, CMO at Soft2Bet.
MEGA powers Soft2Bet’s platform and is offered as a standalone, API-ready solution. Through data-driven segmentation, flexible UX/UI and market-specific configuration, MEGA delivers higher engagement and ROI across brands such as Betinia, CampoBet and ToonieBet, with measurable results, stronger retention and consistent industry recognition.
Soft2Bet
Soft2Bet is a platform provider and operator group delivering casino and sports betting brands in regulated markets. The company builds proprietary technology, including MEGA, its integration-ready gamification suite, to help operators increase player engagement and lifetime value through personalised experiences and data-driven decision-making.
MEGA combines off-the-shelf modules with bespoke options and can be integrated via API into existing environments for both casino and sportsbook.
Soft2Bet’s MEGA
Soft2Bet’s MEGA (Motivational Engineering Gaming Application) is a standalone solution that integrates gamification into casino and sportsbook brands. MEGA provides a range of gamification engines and enables operators to customise rewards, bonus triggers, user segmentation, difficulty levels and more.
Source: GMB
