The agreement includes brand exposure on advertising boards at all matches of the competition.
The move is seen as strategic for Start Bet, which has invested in several branding strategies in recent months, including partnerships with 14 influencers and significant growth on Instagram, where it now has nearly 130,000 followers.
All efforts have been aimed at conveying the message that the betting company supports simple, responsible, and straightforward fun.
“Women’s football is experiencing an important growth curve in Brazil, and we believe that investing now means helping to consolidate this movement. For us, being present in the Brasileirão is a natural step within the strategy of supporting the sport. In addition, this agreement expands our brand awareness at a new stage of the company, which has sought to differentiate itself in every way,” explained Rodolfo Maia, Managing Partner at Start Bet.
With the finalists set to be defined on the following Sunday (31), expectations are for packed stadiums, extensive TV coverage, and increased visibility for Brazilian women’s football.
In the first leg of the semifinals, São Paulo faces Corinthians at 10:30 a.m., broadcast by TV Globo and Sportv. At the same time, at Arena Barueri, Palmeiras hosts Cruzeiro, shown by TV Globo, Sportv4, and TV Brasil.
The second-leg matches take place on August 31, also at 10:30 a.m.; Corinthians vs. São Paulo at a venue yet to be defined, and Cruzeiro vs. Palmeiras at Independência Stadium, in Belo Horizonte.
Start Bet
Start Bet is a fully regulated sports betting company headquartered in Belo Horizonte. The brand positions itself in the market with the goal of making the betting experience simple, practical, responsible, and accessible, offering easy registration, fast withdrawals, and 24/7 support.
With a strong digital presence and over 100,000 Instagram followers, Start Bet invests in light and transparent communication, reinforced by its commitment to responsible gaming.
The strategy includes partnerships with influencers in key states such as Minas Gerais, São Paulo, and Bahia, along with investments in sports sponsorships. In continuous expansion, the brand is preparing new initiatives to further strengthen its position in the national market.
Learn more at: https://start.bet.br/
Source: GMB
