Since the partnership began in January 2024, Betsson and Atlético Nacional have redefined football sponsorships in Colombia by giving fans experiences that goes beyond traditional branding. The launch of ‘Rey de Copas’ marks another milestone: Atlético Nacional is now the only club in the country with its own branded slot game, blending entertainment, technology, and a celebration of its champion legacy.
“Passion for football is at Betsson’s heart. That’s why our partnerships go beyond putting our name on a jersey. They’re about engaging fans, creating content, and working closely with clubs and ambassadors. With ‘Rey de Copas’, we built something unique with Atlético Nacional – an experience that celebrates the club’s legacy and brings Verdolaga fans even closer to their team. A tribute to the legacy, energy and authenticity represented by the colors green and white,” said Matteo Gerbino, Betsson’s Managing Director for Colombia.
Slot games are a classic casino game based on spinning reels, where players try to line up symbols to get winning combinations. Rey de Copas incorporates customised symbols featuring the club’s iconography and a visual design that reflects its identity. It also offers a special feature whereby players can multiply their bet up to 100 times by finding up to five symbols of the club.
A launch event with Rene Higuita and Sergio Galvan Rey
To mark the launch, fans were invited to a special broadcast of ‘Rey de Copas’ last week featuring an exclusive conversation between two Atletico Nacional icons, Rene Higuita and Sergio Galvan Rey, hosted by actor and devoted fan Lincoln Palomeque. Fans also had the chance to join the live chat, send questions, and participate in raffles
‘Rey de Copas’ is now available exclusively on betsson.co.
Source: GMB
