The RA1000 seal is the highest level granted by 'Reclame AQUI' and is reserved only for companies that achieve outstanding customer service standards.
To earn it, companies must consistently maintain above-average performance indicators: responding to more than 90% of complaints, resolving over 90% of cases, achieving an average rating higher than 7.0 in customer evaluations, and obtaining a new business index above 70%, ensuring that most clients continue engaging with the company. BPX Group’s achievement in winning this award was officially recognized by 'Reclame AQUI' itself.
"Reputation on 'Reclame AQUI' demonstrates in practice how much a company truly cares about its customers. In highly competitive sectors, such as betting, this becomes even more relevant: when bettors see that a brand has a strong reputation, they understand that, should any issue arise, they will have great chances of resolving it easily and transparently," emphasized Felipe Paniago, CMO and co-founder of 'Reclame AQUI'.
"Today we have over 750,000 companies registered on Reclame AQUI, and fewer than 700 currently hold the RA1000 Seal, which represents the highest quality level within the platform. In the betting sector, for instance, some of the brands with this recognition right now are Vaidebet, Betpix365, and Obabet — all part of the same group and participants at the Xtart event focused on reputation. This reinforces that investing in reputation is not just a differentiator, but a clear sign of respect and commitment to the customer," he added.
For Aislla Rocha, co-CEO of BPX Group, receiving the award represents not only recognition but also the reflection of a strategic decision by the company.
"This award for Vaidebet, Betpix365, and Obabet reinforces that within such a competitive segment as ours, maintaining a solid reputation represents a significant strategic advantage. It’s not about marketing, but about ensuring trust for those who are enjoying the experience. And this level of recognition is only possible with trained employees and clear guidance within the company," she stated.
Kathleen Sarah, Director of Customer Experience (CX) and Responsible Gaming at BPX Group, also joined the event as a panelist. She discussed the challenges and importance of strategically structuring the reputational sector within organizations, offering an internal perspective on how the topic is managed and valued inside BPX Group.
In addition to the award and stage participation, BPX Group was also represented by its heads of customer service and operations, who took part as attendees, further consolidating knowledge exchange and visibility at different levels of the company.
Source: GMB
