The main advertising piece unfolds in a lighthearted prose format, set in a broadcast booth with André Henning and Neto. The scene follows a play in a match featuring Hulk on the field, with Carlos Eugênio Simon acting as referee and being called upon by VAR (Video Assistant Referee). The audiovisual production was carried out by Storm Filmes, based in Belo Horizonte.
“7K is moving forward with a campaign that symbolizes our long-term commitment to safety, transparency, and responsibility in entertainment. We are building a solid and trustworthy market, where every customer can be certain of being on a platform that respects the law and delivers credibility in every experience,” says Nickolas Tadeu Ribeiro de Campos, founder and chairman of the board at Ana Gaming, the holding company that owns the brands 7K, Cassino, and Vera.
Wellinghton Vieira, Marketing Director at Ana Gaming, highlights that the campaign reinforces the positioning 7K has been building since the sector’s regulation.
“Today, 7K is one of the biggest sponsors of Brazilian football and one of the main supporters of cultural events in our country. This visibility was only made possible thanks to an intense brand positioning effort since regulation at the end of 2024. We have sought to strictly comply with the rules and are strong advocates of responsible gaming, which is essential for the longevity of the iGaming sector as a whole,” he emphasizes.
The campaign will be broadcast on Band, Cazé TV, and Paramount+, in addition to having a strong presence on social media.
Ana Gaming
Ana Gaming positions itself as a complete ecosystem and one of the leaders in the Brazilian online gaming and sports betting market. The company stands out for its constant pursuit of innovation, focus on user experience, and commitment to security and responsible gaming.
Founded in 2024, Ana Gaming has shown rapid growth and gained increasing visibility in a highly competitive sector.
The Group owns renowned platforms such as 7K (7k.bet.br), Cassino (cassino.bet.br) and Vera (vera.bet.br). Through strategic partnerships with leading figures and sports brands, Ana Gaming reaffirms its commitment to contributing to the positive evolution of the sector. To learn more about the Ana Gaming group, visit https://anagaming.com.br/.
Source: GMB
