During the tournament, Cassino engaged with fans through activations, distributed giveaways, and displayed its brand on advertising boards and on the official uniforms of the Brazilian National Teams.
The company also created exclusive content for its social media channels, featuring athlete interviews, behind-the-scenes footage, and match coverage.
“Our sponsorship of the Brazilian National Teams and the Football 7 World Cup is strategic, as it strengthens Cassino’s presence in the national sports scene and positions us as supporters of a sport that is experiencing significant growth,” said Wellinghton Vieira, Marketing Director of Ana Gaming.
“The event was extremely positive: our brand was highlighted in several moments, and we were also able to connect with the audience through activations,” added the executive.
On the sporting side, Brazil came out on top in both categories. In the women’s final, the Brazilian National Team defeated Mexico 2–1. Meanwhile, the men’s team secured the title by beating Italy 4–2. More than two thousand people attended the finals.
In addition to supporting Football 7, Cassino also invests in other emerging sports in Brazil, such as X1 and Beach Soccer.
Source: GMB
