This move marks a special chapter in Multibet’s history. For the first time, the company is bringing its brand into sports, beginning a journey that unites credibility, innovation, and closeness to passionate fans.
The agreement includes the presence of the Multibet logo on the most prominent part of the Cruzeiro Futsal uniform, reinforcing the company’s strategy of consolidating itself as a reference brand in Brazil’s iGaming market.
In addition to uniform branding, the partnership also includes joint activations, special content, and initiatives that will bring Multibet even closer to Cruzeiro’s fanbase. The strategy aims to transform the sponsorship into a real connection, valuing the sporting environment, Cruzeiro’s tradition, and the passionate culture of the Minas Gerais supporters.
“It is an honor to begin our sports journey with Cruzeiro Futsal, a project that carries all the tradition and representativeness of the Cruzeiro brand. This sponsorship is a milestone for Multibet, as it reinforces our commitment to investing in Brazilian sports and getting even closer to football fans,” says Bernardo Fantoni, Head of Marketing at Multibet.
The official announcement was made through an institutional video shared on the social media channels of both Multibet and Cruzeiro Futsal, generating strong engagement among fans, futsal enthusiasts, and the sports market. The material can be found at the link.
“Cruzeiro is one of the strongest and most recognized sports brands in Brazil and worldwide, and we believe this partnership strengthens both the club and Multibet. We are very happy to take this first step alongside a giant. It’s just the beginning of a journey that promises many achievements,” adds Fantoni.
With this move, Multibet reinforces its brand expansion and consolidation strategy, entering sports sponsorship in an institutional and planned way. The partnership with Cruzeiro Futsal is the first step in a larger project aimed at connecting the company with Brazilian sports in different modalities and contexts, always responsibly and in line with best practices in the sector.
More than exposing its brand, Multibet wants to build stories, be part of the fans’ lives, and contribute to strengthening Brazilian sports. This main sponsorship is a milestone that highlights the company’s positioning: being a brand that believes in passion, tradition, and the transformative power of sport.
Source: GMB
