The achievement was celebrated as a reflection of the trust placed by millions of customers, partners, and employees in its brands. Flutter’s presence in this ranking symbolizes not only its corporate strength but also the advance of the betting industry within the global entertainment landscape.
Sharing space with historic brands like Netflix, Disney, and Spotify demonstrates that both the brand — and the industry — have reached a new level, consolidating themselves as major drivers of innovation, engagement, and value creation in the global market.
Owner of leading brands such as Paddy Power, FanDuel, Sky Betting & Gaming, and PokerStars, Flutter has further consolidated its presence in key international markets with strategic moves. In July, the company assumed full control of FanDuel in the United States following the acquisition of Boyd Gaming’s remaining stake.
In Brazil, the company strengthened its footprint with the launch of Flutter Brazil, a strategic business arm formed through its combination with NSX Brasil, owner of Betnacional. This move bolsters Flutter’s presence in the Brazilian market at a historic moment of regulation, following the granting of the first official fixed-odds betting licenses.
“Being among the world’s top ten entertainment companies proves the strength of our global ecosystem and reinforces the importance of our presence in Brazil, one of the most promising markets in the sector. With Flutter Brazil, we reaffirm our commitment to delivering responsible, safe, and innovative entertainment to Brazilians,” said João Studart, CEO of Flutter Brazil.
This recognition cements Flutter’s position not only as a leader in the betting market but also as one of the world’s top entertainment companies, aligning technological innovation, governance, and a strong commitment to responsible gaming. In addition to its global relevance, Flutter is also a founding member of the Brazilian Institute of Responsible Gaming (IBJR), which brings together leading Brazilian and international operators committed to a sustainable and transparent market.
Flutter Brazil
Flutter Brazil is one of the largest sports betting ecosystems in the country, born from the merger of NSX Brasil — the Brazilian company behind Betnacional — with Flutter Entertainment, global industry leader and owner of Betfair.
The operation is led by Brazilians, ensuring a national DNA for its brands and proximity to the local market — a crucial factor for public and regulatory communication. The company combines cutting-edge technology with deep knowledge of Brazilian players, promoting a safe, transparent, and responsible entertainment experience. Flutter Brazil strengthens its commitment to the healthy development of the sector through its solid partnership with IBJR.
Betnacional
Betnacional, the sports betting platform that is part of Flutter Brazil, has been authorized to operate fixed-odds betting in the country since January 2025, under SPA/MF Ordinance No. 2,092/24. Reinforcing its positioning as “the bet of Brazilians,” the brand has invested heavily in valuing national culture. It sponsors major events and shows such as Big Brother Brasil 2025, Rio Open, Lollapalooza, Lauana Prado’s Raiz tour, and the traditional Carnival of Salvador, among others.
Betnacional also features major ambassadors, including football star Vini Jr., singer Nathanzinho, and iconic sports journalist Galvão Bueno.
The brand’s presence is strong in sports, with high visibility in stadiums and advertising placements across numerous championships through BRAX. It is also an official sponsor of Futebol 2025 on Rede Globo, master sponsor of Sport Club do Recife, and sponsor of the Rio Marathon 2025. Betnacional promotes sustainable growth of Brazil’s betting sector and reinforces its commitment to responsible gaming through its solid partnership with IBJR.
Source: GMB
