Mateus Ihering, founder and CEO of 4Play, commented on the partnership: “For us, the heart of the operation is the platform used, as it is the foundation of all the features made available to users. Through a fruitful partnership, we can suggest several new options that bring us excellent results.”
Gustavo Salvador, Business Development Director at InPlaySoft, added: “This is a very special moment for both companies. We are eager to work together, as we share values of progress and growth, seeking to deliver the best experience for sports betting fans and online gaming enthusiasts.”
The relationship between the two companies began when InPlaySoft (IPS) partnered with 4Win, another company also managed by Mateus Ihering, which achieved exponential success in a short period of time.
After analyzing the operational performance of the system, 4Play entrusted IPS with its largest operation. “A very important factor in this partnership was the excellent relationship with InPlaySoft’s leadership, which allows us considerable production freedom,” Ihering concluded.
Source: GMB
