With more than 20 years of experience in global technology companies, Valadão has built a solid career in giants such as Dell, Samsung, and Microsoft, working across Latin America as well as Europe, the Middle East, and Africa (EMEA). More recently, he has expanded his expertise into the iGaming universe, bringing strategic knowledge and market vision to leadership roles at companies such as Salsa Technology and Atlaslive.
Throughout his career, he has led high-performance teams and developed impactful projects in the areas of corporate IT solutions, hybrid environments, artificial intelligence, cybersecurity, networks, and unified communications. This experience will be essential to support Cactus Gaming’s plans for expansion, new products, and the delivery of increasingly innovative and efficient solutions.
According to the company, the appointment goes beyond simply filling an executive role: it consolidates Cactus Gaming’s clear positioning by placing a professional recognized for his market dialogue, strategic vision, and ability to translate technical demands into practical, high-value solutions at the helm of its commercial, marketing, and B2B relationship areas.
The appointment also reinforces Cactus Gaming’s commitment to innovation, building long-term partnerships, and sector leadership at a time when the market is consolidating post-regulation.
The new CCO, Valadão, commented: “I am excited to take on this new challenge at Cactus. I see enormous potential to expand our base and strengthen strategic partnerships in the sector, taking Cactus to the next level of growth. My mission will be to combine experience, planning, and vision for the future to generate solid and sustainable results.”
For Nickolas Ribeiro, founder of Cactus Gaming, “Valadão’s arrival marks a milestone in Cactus’s commercial growth strategy. His experience and market knowledge, strategic vision, and leadership skills will be key to expanding our national presence and consolidating our position as a reference in the industry.”
For the new CCO, the focus is on delivering greater value to clients: “In this new cycle of market transformation, our focus will be delivery and user experience: providing technical value and solutions for our B2B clients, integrating all areas of the company — from technology to operations — with value generation, always putting the customer at the center in a sustainable way. We are a reliable partner and will work side by side with our clients, with great reach, providing solutions focused on performance, scalability, and building long-term relationships.”
Cactus Gaming
Cactus Gaming is a Brazilian technology company specializing in the development of innovative solutions for the sports betting and online gaming market, offering a comprehensive ecosystem of services for operators seeking high-performance and conversion-driven technological solutions.
As a certified company operating within regulatory compliance, Cactus Gaming reinforces its reliability and security with both operators and users. It has established itself as a powerhouse in the sector, with a background of more than 25 years of experience in the digital market, achieving leadership through advanced technology, security, 24/7 support, and local expertise.
Awarded Best Platform of the Year for three consecutive years, Cactus Gaming has also received the “Best White Label” at the SiGMA Awards 2024, and “Best Platform” at the BiS Awards 2024 and 2025, while also being nominated for C-Level Executive of the Year, with its Chief Business Officer, Tiago Silva.
With a strong presence at major global industry events such as ICE, SiGMA Americas, SBC Summit, SiGMA Europe, and iGB, and amid ongoing international expansion, Cactus Gaming continues to reinforce its leadership by expanding operations in Latin America and beyond.
Source: GMB
