Based on the concept “A responsible player wears the armband”, the campaign refers to the captain’s armband, a symbol of leadership on the field. The idea is to show that, for KTO, every player can be a captain when they adopt the basic principles of Responsible Gaming, such as discipline, balance, awareness, and connection.
Each of these pillars is highlighted throughout the campaign messages. Discipline emphasizes the importance of knowing one’s own limits and encourages the use of the limitation tools offered by the platform, such as time management and the option of self-exclusion.
Balance, in turn, reinforces that gaming should only fit into people’s lives as one part of it, without replacing work, family, friendships, or rest.
Awareness reminds players of the importance of understanding the reasons behind their gaming, so they can remain in control and know when it’s time to stop. Finally, connection values the act of sharing experiences and talking about gaming habits with friends, family, or even professionals. For KTO, this is seen as an act of courage that strengthens responsibility and helps maintain moderation.
A dedicated space has been created on the website specifically for the campaign (www.kto.bet.br/sejafaixa), featuring a range of resources and messages aimed at promoting responsible gaming, always encouraging and reinforcing the importance of balance and responsibility when betting.
In addition to the limitation tools, the platform also provides informative cards and an external self-assessment questionnaire that players can use to reflect on their gaming habits and understand whether they need to seek professional help.
More than just a warning message, the campaign presents Responsible Gaming as a life value, applicable both inside and outside sports betting and online gaming platforms.
Responsible Gaming ambassadors
Tinga and Denílson were chosen as campaign ambassadors for being examples of leadership and responsibility throughout their careers. In their respective teams, they always made conscious decisions on and off the field, following principles that KTO considers essential for Responsible Gaming. Today, they remain role models and sources of inspiration, admired for their career paths and conduct.
“They embody the attitudes we want to promote with this campaign. Anyone can take on the role of ‘captain’ in their own life by following principles such as discipline, balance, awareness, and connection with others. These principles also form the foundation of a healthy relationship with sports betting and online gaming,” highlights Andreas Müller, KTO Brazil’s Brand and Communications Director.
KTO
KTO.BET.BR is the sports betting and online gaming platform of the KTO Group, which since 2018 has been delivering customized digital entertainment experiences. Fully licensed by the Secretariat of Prizes and Betting of the Ministry of Finance, KTO stands out for offering games that organically fit into the journey of millions of bettors and fans across Brazil—supported by a strategy that prioritizes local relevance, genuine connections with people, and balance so that the gaming experience is always responsible and safe.
Source: GMB
