The partnership integrates the leading networking and business platform for gaming, betting, and lotteries in Latin America with the body that leads the public debate on local lotteries.
According to Nuno Bispo, Marketing Director at BiS SiGMA, the cooperation stems from shared goals. “The gaming and betting industry in Brazil is going through a period of expansion, especially in digital channels, but the legacy of lotteries remains central to this ecosystem. By supporting the congress organized by Jogo Positivo and Analome, we are joining forces to boost this debate and share experiences that complement the work already being done by the association and local managers,” he says.
Expected to gather around 200 participants, the 3rd National Congress of Municipal Lotteries will focus on panels covering taxation, concession models, integrity, and economic sustainability. Executives from operators, suppliers, legal experts, and public managers will share insights on how to structure municipal lotteries efficiently and responsibly. The event will also include international case studies to broaden participants' regulatory perspectives.
Camilo Roma de Brito, President of Analome, believes the partnership with BiS SiGMA reinforces the organization’s mission. “Our goal remains to bring together public managers, operators, and civil society to discuss the strengthening of subnational lotteries. Having BiS SiGMA — known for bringing decision-makers together from the gaming, betting, and lottery ecosystem — adds value to the congress and expands the reach of the debate, especially at a time when several municipalities are evaluating sustainable models to implement their own lotteries,” he highlights.
For Filipe Alves Rodrigues, founder of the National Congress of Municipal Lotteries and CEO of Jogo Positivo, the partnership with BiS SiGMA represents a significant milestone for the sector's growth.
“We welcome this alliance with great enthusiasm because it means more than institutional support — it recognizes the importance of municipal lotteries in the national landscape. BiS SiGMA is one of the world’s top references for promoting networking, knowledge, and business in the gaming and betting space. Having them on board for this edition of the congress increases the event’s visibility, enriches the debate, and connects municipal managers with proven experiences and solutions from other markets,” he says.
“We believe that by joining forces, we can accelerate the professionalization, transparency, and sustainability of the lottery segment, ensuring it fulfills its social and economic roles responsibly. It’s a partnership that inspires trust, drives innovation, and opens new horizons for the future of Brazilian municipal lotteries,” Filipe Alves Rodrigues adds.
This collaborative effort reflects the sector’s commitment to aligning public discourse around municipal lotteries. By coordinating local agendas with the international iGaming calendar, BiS SiGMA, Jogo Positivo, and Analome contribute to establishing consistent regulatory benchmarks, attracting private investment, and ensuring transparency in lottery operations.
Registrations for the 3rd National Congress of Municipal Lotteries, taking place on August 13–14, 2025, are available at this [link].
BiS SiGMA
BiS SiGMA is a joint venture between the Brazilian iGaming Summit (BiS), launched in 2021, and the Malta-based SiGMA Group, a global leader in gaming event organization with eight regional editions across all continents.
Held annually in São Paulo, the event has become the largest business forum for the gaming and betting industry in Latin America, bringing together operators, tech suppliers, regulators, investors, and specialized media.
The latest edition spanned 30,000 m², hosted over 18,000 professionals, and featured more than 250 exhibitors from 40 countries. In addition to the business expo, BiS SiGMA offers panels, workshops, and award ceremonies promoting discussions on regulation, innovation, and responsibility in iGaming.
The next edition of BiS SiGMA takes place from April 6–10, 2025, in São Paulo.
More information: https://www.bis-sigma.com
Analome
The National Association of Municipal Lotteries (Analome) is a nonprofit organization created to represent and promote the development of lotteries established by Brazilian municipalities.
The organization brings together public managers, operators, tech providers, and experts, offering legal and technical support, training programs, and research focused on the responsible implementation and management of subnational lotteries.
Among its initiatives is the National Congress of Municipal Lotteries, which reaches its third edition in 2025 as the main forum for debating economic sustainability, integrity, and innovation in the segment.
More information: https://analome.com.br
Jogo Positivo
The Brazilian Association for Positive Gaming (AJP) is a nonprofit organization dedicated to promoting responsible, ethical, and sustainable practices in Brazil’s gaming and betting sector. Composed of specialists, operators, tech developers, academics, and civil society representatives, AJP serves as a reference hub for the development of policies, programs, and initiatives that ensure a safe, transparent, and socially responsible environment for both players and operators.
Its mission is to foster a culture of conscious gaming based on education, prevention, and innovation, aiming to balance the sector’s economic growth with consumer protection and market integrity. AJP provides legal, technical, and educational support and conducts research, develops studies, and organizes events that promote knowledge exchange and regulatory improvement.
One of its flagship initiatives is the National Congress of Municipal Lotteries, which in 2025 holds its third edition, consolidating its role as the leading platform for discussions on economic sustainability, integrity, and innovation in the municipal lottery sector. More information: https://jogopositivo.com.br
Fonte: GMB
