The partnership was announced at a press conference attended by the president of Arena das Dunas, Ricardo Ferreira, the CEO of América’s SAF, Vitor Arteiro, the president of ABC, Luiz Eduardo Machado Pereira, and the president of the Rio Grande do Norte Football Federation (FNF) and vice president of the Brazilian Football Confederation (CBF), José Vanildo.
The sponsorship includes financial investment in the clubs and provides for the brand’s exposure on the front of both teams’ match jerseys.
With this football sponsorship, Arena das Dunas reinforces its commitment to supporting sports in the state of Rio Grande do Norte. “Our goal with this partnership is to help foster football in the state and encourage investment in the sport. Investing in sports is investing in the future,” said Ricardo Ferreira, president of Casa de Apostas Arena das Dunas.
Anderson Nunes, Head of Business at Casa de Apostas, the betting operator that holds the naming rights to Arena das Dunas, added: “We see this sponsorship of two traditional clubs from Rio Grande do Norte as a great opportunity to enhance the visibility of Arena das Dunas, one of the greatest stages of Brazilian football.”
With this new partnership with América and ABC, Casa de Apostas Arena das Dunas expands its support for sports in the region. Since 2024, the Arena has sponsored the women’s football team Sociedade Esportiva União, which competed in the 2025 Série A3 of the Brazilian Championship and in the Potiguar Championship.
Source: GMB
