The information was reported in Lauro Jardim’s column in O Globo on Tuesday (5).
Alana’s analysis identified 33 videos containing Blaze advertisements between March and July, all featuring language and content aimed at a child and teen audience.
In some cases, the ads run for up to seven minutes and are embedded in skits, games, and everyday scenes—many of which include minors.
In addition to promoting a product with addictive potential, the institute also points to possible signs of child labor and is calling for investigation and appropriate sanctions.
Since the regulation of sports betting and online gaming, any media content involving or targeting children and adolescents has been explicitly prohibited.
Even before formal regulation, serious operators had already established commitments to responsible advertising, never directed at minors. They also signed a protocol with the National Council for Advertising Self-Regulation (Conar), pledging to uphold advertising rules and reinforce Responsible Gambling actions.
Annex X of the Conar Code outlines the appropriate forms of advertising and how operators must clearly communicate that gambling is prohibited for minors. Many of the measures recommended in Annex X have been incorporated into SPA ordinances regulating the sports betting and online gaming sector.
Source: GMB
