Operators have been quick to uncover manipulation signals, as seen in cases involving Lucas Paquetá and Bruno Henrique. Continuous monitoring, aided by integrity firms, helps identify anomalous betting patterns on platforms.
One Bet operator suspended betting activity after observing that 98% of wagers on yellow cards were directed at a single player. Most bets were placed within hours, with nine bets at maximum value.
“The anomaly was detected almost simultaneously with the bets. This monitoring existed before the regulation and gained strength with the provisional authorizations granted in 2024,” says Bernardo Cavalcanti Freire from ANJL and Betlaw.
Fellipe Fraga, Business and Institutional Relations Director at EstrelaBet, confirms ongoing vigilance to curb fraud. “The market shares data to allow leagues and authorities to act efficiently,” he notes, citing the Paquetá case as an example of a fair and supported process involving West Ham.
Daniel Fortune, a Responsible Gambling expert, emphasizes that betting should remain entertainment: “When people manipulate the system to profit, it distorts the market’s purpose. The 2025 regulation imposes strict rules against fraud and money laundering.”
Educational initiatives are also expanding. Ana Gaming Group’s 7K brand hosted a workshop with Mirassol players in partnership with Sportradar, marking its debut in Série A clubs.
“Integrity is essential for sector credibility. Hosting this workshop at Mirassol aligns with our regulatory obligations,” says Nickolas Ribeiro, Ana Gaming Group partner. He highlights training as a key risk-mitigation tool.
Experts agree that betting companies are most at risk from fraud. According to Bernardo Freire, regulation has increased transparency and the ability to report irregularities.
“'Bets' suffer losses when prizes are paid out improperly. They also risk facing legal claims from other bettors,” he explains. Detection is supported by Ministry of Finance–approved AI systems.
Raphael Paçó Barbieri of CCLA Advocacia points out that even before regulation, reputable 'Bets' committed to reporting abnormal activity and developing preventive mechanisms.
Advertising rules are essential
Advertising is also part of the control effort. CONAR and the Brazilian Institute of Responsible Gambling signed an agreement in 2024 to regulate campaigns and promote a safe, educational environment.
Hans Schleier from Casa de Apostas argues in favor of clear guidelines: “Advertising must follow healthy directives for the sector.” Measures include public education campaigns, strategic partnerships, and open reporting channels.
Psychologist Cristiano Costa of EBAC sees an opportunity to promote mental health in sports: “Effective communication involves message, environment, and context.”
Renê Salviano from Heatmap believes Brazil should emulate countries that have already regulated the market: “Responsibility and ethics should guide marketing and education around betting.”
Fábio Wolff of Wolff Sports adds: “Advertising self-regulation is vital to safeguarding the sector’s reputation and functionality.”
Source: CNN
