In this new landscape, there has been a sharp increase in hiring high-performance executives from other industries like e-commerce, mobility, and finance.
For the second half of the year, the group aims to maintain a balanced and strategic growth path, projecting a further 20% expansion by December. The focus will be on attracting talent and continuously developing internal teams.
Blending a passion for entertainment with the thrill of sports betting — and a vision to create an experience that not only meets but exceeds player expectations — Ana Gaming has been securing partnerships to expand its presence with key players in the Brazilian market.
Currently, the 7K brand sponsors Santos (Neymar’s former club), Vitória, and Mirassol, while Casino partners with Fortaleza.
“We’re focused on creating meaningful partnerships that support the current moment — encouraging responsible gaming, trust, and integrity, while also boosting the market economically. We've recently invested in many areas to build strong brands, deliver quality entertainment to our users, and evolve our products every single day,” says Nickolas Ribeiro, founder of Ana Gaming Group.
“We understand the current moment marks a major step forward in creating a more trustworthy and secure ecosystem. We remain committed to international best practices and determined to stay among the leading players in this industry. I see a future of sustainable growth for the group across multiple fronts,” he adds.
In addition to team sponsorships, Ana Gaming is present in the Copa do Nordeste, Copa do Brasil, and Brazil’s Série A and B, and is also a sponsor of international football tournament broadcasts on CazéTV.
Recently, 7K and Casino launched their official apps on the Google Play Store, offering users features like boosted odds and fast withdrawals. Humanized customer support is available 24/7.
“Being on the Play Store is more than a matter of convenience — it’s a key step toward security, compliance, and fraud prevention. With Google’s new policy, reputable companies like those in the Ana Gaming Group reaffirm their commitment to safe, responsible entertainment that follows regulations, ensuring a verified and protected environment against unauthorized versions,” Nickolas points out.
But Ana Gaming’s goal goes far beyond offering a high-quality experience. Since its inception, the group has been actively shaping the betting industry in favor of Responsible Gaming and against match-fixing.
One example is the partnership with EBAC’s COMPULSAFE Program, which identifies compulsive bettors and connects them to psychoeducational resources.
Another recent major partnership was with the International Betting Integrity Association (IBIA), reinforcing the group's commitment to sports integrity. The goal is to protect regulated markets from match manipulation and promote transparency and good practices in the sector.
Last week, through its 7K brand and in collaboration with Sportradar, Ana Gaming hosted a sports integrity workshop for players and coaching staff at Mirassol. The company intends to replicate the initiative with its other sponsored clubs.
“Integrity is not a detail — it’s the foundation. It’s what upholds the credibility of our industry and sport as a whole,” Ribeiro states.
“We have a clear commitment to a responsible, sustainable betting environment aligned with the best governance practices,” he says.
“We know that trust isn't built with words — it's built with action. And at Ana Gaming, responsible action is part of who we are. That’s how we keep contributing to a more ethical market, for sport and for everyone who believes in it,” concludes Nickolas.
Source: GMB
