At the facility, fans took a guided tour, received gifts, took photos, enjoyed snacks, and had conversations with players from the main squad, including right-back Alex Silva, midfielder Jacy, and attacking midfielder Vini Paulista.
“We’ve been working to build a closer connection with Coritiba supporters, with regular activations at the stadium, training center, and on social media. We know that football creates a strong bond between fathers and children,” said Diego Buriti, Marketing Director at Reals.
“With this initiative, we delivered a unique experience, creating a positive memory that strengthens the connection between the team, the fans, and the brand,” he added.
This Friday (8), Coritiba faces Chapecoense at Couto Pereira Stadium at 9:35 p.m. (Brasília time), in the 21st round of the Brazilian Série B Championship.
Reals will host another Father’s Day activation during the match, setting up a photo booth for fathers and children to capture their presence at the game.
Source: GMB
