The initiative reinforces the company’s commitment to innovation and customer centricity, promoting continuous improvements in user experience. During the event, topics such as navigation and usability of digital channels, communication and marketing of CAIXA Loterias, and the attractiveness and variety of the games portfolio were discussed.
The selection of Council participants took into account digital betting profiles and regional representation.
For Thays Cintra Vieira, Director of Finance and Investor Relations at CAIXA Loterias, the initiative is yet another demonstration of the company’s commitment to modernizing services and valuing the customer experience, reinforcing essential pillars of its operation: innovation, transparency, and service excellence.
“This action is part of our company’s ongoing efforts to offer increasingly agile solutions aligned with customer needs, consolidating our position as a benchmark in the betting market in Brazil,” said Thays Cintra.
Source: GMB
