The Brazilian Institute of Responsible Gaming (IBJR) launched a campaign this Sunday (31) to guide bettors when choosing sports betting and online gaming platforms. Created by the agency We, the campaign will feature television, radio, out-of-home media at airports, and social media. It will run until December.
In addition to advising bettors to only use government-authorized websites, the IBJR aims to alert authorities to the alarming numbers of the illegal market and dispel myths about the regulated sector.
Currently, approximately 80 companies are authorized to operate sports betting and online gaming in Brazil, with a total of more than 180 brands. However, there are thousands of illegal websites operating in the country without any type of security for bettors, without KYC rules to prevent minors from gambling, and without collecting taxes.
This "goat in the room" harms the regulated sector, which paid R$35 million (US$6.5m) in concession fees and continues to collect taxes, unlike the black market, which has no commitment to bettors or Responsible Gaming.
"If you're going to gamble, choose a bet ending in .bet.br. To gamble, there must be rules," emphasizes the IBJR, concluding: "illegal ‘Bet’ is not allowed."
IBJR
The Brazilian Institute for Responsible Gaming - an entity operating in Brazil focused on promoting Responsible Gaming and supporting the development of a regulated, safe, and sustainable betting market.
Founded in 2023, it represents approximately 75% of the Brazilian market, bringing together the main betting companies in Brazil and around the world. Its purpose is to work towards building a healthy, sustainable, and responsible online betting ecosystem.
The entity brings together betting operators, suppliers, and other industry stakeholders, creating a collaborative space to share best practices, develop gambling addiction prevention programs, and guide consumers on responsible betting behaviors.
For more information about IBJR, visit: www.ibjr.org.br.
The entity's members are:
- Alfa
- Bacana Play
- BandBet
- bet365
- Betano
- BetBoo
- BetBoom
- BetBra
- Bet do Milhão
- BetEspecial
- Betfair
- BetMGM
- Betnacional
- Betsson Group
- Bolsa de Aposta
- EstrelaBet
- Fultbet
- KTO Group
- Matchbook
- Novibet
- Pinnacle
- PlayUZU
- Sportingbet
- TQJ
And its associates are:
- OKTO
- Better Collective
- Clever Advertising
- OneKey Payments
- GeoComply
Source: GMB
