Esportes da Sorte participated in the National Day of the Homeless Population in Parintins (AM), the 16th edition of the Há Gosto pelo Capibaribe project in Recife (PE), and launched a new partnership with the Pernambuco Association of Jiu Jitsu and Para Jiu Jitsu (APJJP), which runs one of the state’s main sports inclusion programs for people with disabilities. Together, these actions reinforce Esportes da Sorte’s role in promoting citizenship, environmental preservation, and social inclusion.
“We are committed to looking at communities and supporting initiatives that truly make a difference in people’s daily lives. When we invest in projects that promote dignity for those living in vulnerable situations, that preserve the environment, or that expand inclusion through sport, we are reaffirming our mission of using entertainment as a driver of social transformation and leaving lasting legacies,” said Marcela Campos, Vice President of Esportes Gaming Brasil, the group that owns the brand.
Dignity and care in Parintins
On August 19, in partnership with the NGO ACSSUS (Citizenship, Social and Sustainability Association), Esportes da Sorte organized a day of services and care for homeless people at the Silvio Mioto Complex in Parintins. Services included haircuts, showers, basic healthcare, vaccinations, disease testing, hygiene kits, clothing, meals, and cultural activities.
This initiative continues the brand’s presence in Parintins, following its sponsorship of the Folklore Festival, and strengthens ties with local organizations to support ongoing social causes in the region.
Sustainability and citizenship in Recife
In Recife, the brand sponsored the 16th edition of the 'Há Gosto pelo Capibaribe' project, promoted by the NGO Recapibaribe. The event brought together more than 200 fishermen in a traditional 'barqueata' (boat parade) that removed tons of waste from the Capibaribe River, a cultural and historical landmark in Pernambuco. In addition to the cleanup, the action included the donation of food baskets, breakfasts, stipends, and prizes for the participating fishermen.
With more than 400 tons of waste removed over 15 editions, the project has become one of Pernambuco’s main socio-environmental mobilization movements.
Social inclusion through sport in Pernambuco
Another front for Esportes da Sorte is its new partnership with the Pernambuco Association of Jiu Jitsu and Para Jiu Jitsu (APJJP), through the Together, Fighting for Inclusion project. The brand’s support will expand the initiative’s structure and ensure para-athletes’ participation in national and international competitions, such as the South American Para Jiu Jitsu Championship in Salvador and the Para Jiu Jitsu World Championship in Abu Dhabi.
Founded in 2021, APJJP is nationally recognized for its work promoting social inclusion through sport. Currently, it supports 57 para-athletes across 16 functional categories — including wheelchair users, people with Down syndrome, autism, cerebral palsy, and visual impairments — offering free classes as well as technical, educational, psychological, and physiotherapy support at the Geraldão Gymnasium in Recife.
Esportes Gaming Brasil
Esportes Gaming Brasil is one of the country’s leading betting groups, operating entirely nationally under an official license granted by the Ministry of Finance through SPA/MF. The authorization covers its three brands — Esportes da Sorte, OnaBet, and LOTTU — which operate throughout Brazil.
A reference in innovation and a strong supporter of market regulation, the group is built on pillars of responsible gaming and continuous investment in monitoring technologies and user welfare, also generating hundreds of jobs.
Esportes da Sorte’s reach goes beyond betting: it supports sports and cultural projects, including clubs Corinthians, Ceará, Ferroviária, and Náutico, as well as high-profile initiatives such as Galo da Madrugada, Recife and Olinda Carnival, and the Parintins Festival.
OnaBet and LOTTU expand the group’s digital footprint with creative campaigns and influencer partnerships, strengthening connections with audiences across online platforms.
Source: GMB
