This strategic collaboration represents a significant milestone for Checkd Dev as it brings its proprietary ABS technology to the BetBuilder vertical for the first time, further expanding the product’s versatility and market impact.
Originally launched in 2023 to optimise the user experience of incorporating key statistics into the accumulator bet journey and increasing bet placement conversion for operators, Checkd Dev’s ABS has now evolved to serve the growing demand for automated, pre-canned bet builder content.
Trending BetBuilder integrates seamlessly with OpenBet’s market-leading pricing and BetBuilder capabilities, powered by SportCast, giving operators a powerful, scalable tool to curate engaging betting opportunities.
The partnership allows OpenBet’s global network of operators to benefit from: Dynamic, stats-driven pre-canned widgets for front-end user engagement, a fully automated back-end system for bet creation, management, and localisation, and a multi-territory ready interface that supports global scalability through a centralised, intuitive admin control panel.
This single integration delivers two key outcomes for operators: significantly increased pre-canned bet builder conversion rates and major operational efficiencies—saving trading teams valuable hours daily.
OpenBet’s BetBuilder, powered by SportCast, has revolutionised the sports betting landscape. This innovative product pioneered player stats and same-game betting, offering a premium and highly personalised experience. Today, it provides unparalleled entertainment to the world's leading sportsbooks.
Commenting on the partnership, Andrew Grimshaw, Commercial Director at Checkd Dev, said: “This is an exciting step forward for Checkd Dev. Working alongside OpenBet’s SportCast, one of the most respected names in our industry, we’re thrilled to introduce a powerful, automated solution to their extensive global client base.”
“Our accumulator product has already proven its value with Tier 1 operators in the UK market. With this expanded ABS now tailored for pre-canned bet builders, we’re confident OpenBet clients will experience both uplift in conversion and operational time savings in what is a high-margin, high-volume betting category.”
Jason Ayton, SVP Business Development & Strategy at OpenBet, said: “Through our BetBuilder product, powered by SportCast, we provide customers with highly engaging, personal digital experiences that immerse them in the excitement of live sport.”
“Trending BetBuilder takes the product to the next level for our partners. It offers an automated solution that gives operators around the world a pre-canned content solution that is highly scalable and adaptable to local markets. We believe it will have a major positive impact on the market as it rolls out with our global partner base.”
Checkd Group
Checkd Group is a leading technology and media partner to the betting and entertainment industry. Founded in 2012, it spans three divisions: Checkd International, Checkd Media, and Checkd Dev.
Building app-based products for the Group and its media and operator partners, Checkd Dev licences its SmartAcca technology, which utilises historical data to provide betting insights to a number of tier-one sportsbooks.
The Group is recognised for its innovative approach to betting and media and has won numerous accolades, including the Marketing Campaign of the Year prize at the iGB Affiliate Awards 2024.
OpenBet
OpenBet is a world leading betting & gaming entertainment provider. With just under 30 years’ experience and a passion for innovation, OpenBet’s modular range of modernized technology, high-quality content, advanced player protection and geolocation services is entrusted by over 200 of the globe’s biggest betting and gaming brands, lotteries, casinos, media companies and tribal operators.
The company has earned industry recognition through multiple award wins recently, including ‘Sportsbook Platform Supplier’ at the SBC Awards Europe 2025, ‘Sports Betting Supplier’ at EGR North America Awards 2024 and ‘Multi-Channel Supplier’ at the EGR B2B Awards 2024.
To find out more about OpenBet, please visit openbet.com.
Source: GMB
