Under the theme “Playing is our verb”, the campaign highlights playing as a form of cultural expression, identity, and belonging. The deck of cards stands out as a universal game, able to cross generations, connect people of all ages and backgrounds, and remain relevant across different social contexts.
Activation in Paraisópolis
The event will run from 9:30 a.m. to 4:30 p.m., featuring four themed areas:
- Freestyle Challenge – A freestyle soccer challenge that will put participants to the test with creativity, style, and plenty of ball artistry.
- “Learn to Play” space – A station where Copag will teach tricks and rules of different card games and board games.
- Truco tournament – A central competition with prize kits and live music led by a DJ.
- Painting workshop – Participants will reuse playing cards to create fun artwork, which will then be turned into exclusive keychains. The activity will be led by visual artist Filipe Grimaldi.
"The deck of cards is not just a game: it is a bridge to memories, talents, and new stories. It reaches all ages and profiles and always invites people to play together. This event is about creating bonds and celebrating our identity," said Mariana Dall’Acqua, VP of Marketing LatAm at Copag.
The initiative is part of Copag’s annual calendar celebrating Card Day, a date that pays tribute to the classic Baralho 139 and reinforces the importance of card games as a form of Brazilian cultural expression.
Copag
With 117 years of history, Copag is the leader in playing cards and trading cards in Brazil and one of the world’s leading references in entertainment and tabletop games. Part of the Cartamundi Group, a Belgian multinational present in more than 50 countries, the company combines tradition and innovation in a portfolio that includes its own products, international licenses such as Pokémon TCG and Disney Lorcana, and partnerships with major brands such as Disney, Warner Bros, DreamWorks, and the NFL.
Headquartered in São Paulo with production in the Manaus Free Trade Zone, Copag operates across the entire chain — from development to distribution — with a strong digital presence, a commitment to ESG principles, and a focus on accessible experiences that connect people of all ages.
More information: https://copag.com.br/
Source: GMB
