Where there’s competition, there are bets. Welcome to the electrifying rise of eSports betting in Brazil – where every headshot, pentakill, and clutch play can mean a winning ticket.
In 2024 alone, Brazil’s eSports betting market was valued at approximately USD 55.94 million, with a projected compound annual growth rate (CAGR) of 8.0% through 2030. And now all InPlaySoft partners can join the action, as we’ve partnered with Oddin.gg, an absolute powerhouse in eSports and leagues, providing the fastest data, the best widgets, and a true industry leader.
So, stay with us in this article as we explore the rise of eSports and betting in the category, the demographics of bettors, and the key trends for the future that every iGaming operator should know.
The rise of eSports and betting in Brazil
Brazil is now the third-largest eSports audience in the world, behind only China and the United States, with over 30 million fans in 2024. Major local tournaments regularly fill stadiums and attract millions of online viewers. This growth has been accelerated by the spread of mobile devices, wide internet access, and a generation that grew up gaming rather than watching traditional sports.
Betting enters eSports
Since January 1, 2025, Law No. 14.790/2023 has been in effect in Brazil, officially establishing a legal framework for fixed-odds betting on sporting and non-sporting events, including eSports. If you want to learn more about the changes in legislation and regulation, we’ve got you covered here.
After eight months of regulation, eSports betting is no longer a novelty in Brazil — it’s one of the fastest-growing sectors in the country’s online gambling industry. Some interesting stats:
- eSports betting volume in Brazil grew over 40% from January to June 2025.
- Live betting during eSports tournaments doubled compared to the previous year.
- Major platforms now feature dedicated eSports betting sections.
This growth is also being driven by micro-betting and influencer marketing within the Twitch and YouTube Gaming communities.
Demographics of eSports betting in Brazil
According to Agência Brasil, approximately 15% of Brazilians placed at least one bet in the last year—which represents over 30 million bettors by 2024. Furthermore, 38% of regular eSports viewers in Brazil bet on eSports competitions.
But who exactly has been betting on eSports in Brazil? According to data from the Brazilian Society of Retail and Consumption (SBVC), 65% of eSports bettors are between 18 and 34 years old—the 25-29 age group is the most active. Regarding gender, 75% of bettors are men, but female participation jumped from 15% in 2022 to 25% in 2025.
Regarding socioeconomic demographics, bettors are predominantly from classes B and C, with a small share from classes A and D. Last but not least, 68% of people use their cell phones to place bets on eSports, while 25% use their desktops (a significantly higher share than for non-eSports bets) and 7% use tablets.
What’s next? Trends to watch
Looking at the first months of regulated betting in Brazil, we can already see some emerging trends. If you want to stay ahead of your competitors in eSports betting, consider:
- Live betting and micro-betting: These types are outperforming traditional bets, as users increasingly want action during matches, not just before.
- Gamification and social engagement: Betting is becoming more interactive with gamification features like XP systems, badges, leaderboards, and stream chats influencing decision-making.
- Influencer-driven growth: Brazilian streamers are directing traffic not only to broadcasts but also to betting links and promotions. These creators enjoy high community trust, making their promotional links highly effective in converting followers into bettors.
- Responsible Gambling: The rise in young bettors has led to calls for better education, betting limits, and self-exclusion tools. Having Responsible Gambling tools is not just a legal requirement in Brazil but also essential for brand trust, as players can easily migrate to a competitor where they feel safer.
In short: eSports betting in Brazil is more than a passing trend — it’s a cultural and digital transformation. With millions of fans, increasingly engaged bettors, and evolving legal milestones, Brazil is now one of the most promising eSports betting markets in the world.
InPlaySoft: eSports with Oddin.gg
InPlaySoft’s operator partners have access to a world-leading suite of eSports and leagues products, powered by data courtesy of Oddin.gg, a trusted industry powerhouse and member of both the Esports Integrity Commission and the International Betting Integrity Association.
We offer everything bettors want, with over 20 major eSports titles to attract players, including Counter-Strike 2 (a must for Brazilian operators!), League of Legends, DOTA 2 (we see you, Peru), Valorant, MLBB, Rainbow Six, Call of Duty, King of Glory, Wild Rift, and Arena of Valor — plus the highest number of truly live markets in the industry.
Oh, and did we mention the industry-leading speed of just 1–2 seconds between in-game events and live odds updates? That’s next-level live eSports betting to keep your operation one step ahead.
Learn more at https://inplaysoft.com.
Source: InPlaySoft
