GMB - Zenith has a significant presence at SBC Summit Lisbon this year. What are your main expectations for the summit, and what makes it such a key event for strengthening your presence in Brazil?
Karina Moral - SBC Summit Lisbon is a pivotal event for us and a chance to strengthen our presence not just in Latin America, but globally. Our focus this year is on boosting brand visibility in key markets, particularly Brazil and Europe. We'll be showcasing our comprehensive ecosystem firsthand, a platform which gives operators the tools they need to succeed.
For us, the most important aspect of industry events is the chance to build stronger, more personal partnerships. We look forward to meeting local operators, platform providers, and other key stakeholders in person to hear their feedback and better understand the challenges and opportunities they’re facing. In an industry that is increasingly digital, these in-person conversations are vital for building trust, sharing insights, and anticipating future trends in iGaming.
The popularity of PG Soft games in Brazil is undeniable, and Zenith is known to offer the most competitive rates on its titles. Can you explain the significance of this commercial advantage for operators in Brazil and how it benefits their position in the market?
The importance of this advantage for Brazilian operators really can’t be overstated. PG Soft is one of the most popular game providers in the country, and players in the region are consistently drawn to their titles. Being able to offer those games isn’t just a nice-to-have — it’s essential for attracting and keeping players.
By offering unbeatable commercial rates on PG Soft titles, we're not just providing a minor discount; we're helping our partners significantly reduce their operational costs. This immediately improves their acquisition strategies because they can attract new players with top-performing games at better margins, allowing them to reinvest more into their marketing efforts.
Furthermore, retention benefits too as operators can continue to offer the games players already love at sustainable costs, without needing to cut corners elsewhere. Ultimately, this commercial advantage gives our partners a crucial edge in a highly competitive market, allowing them to be more flexible and aggressive with pricing, promotions, and overall profitability.
Your recent BMM certifications for both the Pragmatic Play and TaDa Gaming portfolios are a major milestone. What does this official certification mean for Brazilian operators, and what importance does this commitment to compliance play in Zenith’s overall strategy?
Official certification is one of the key building blocks of trust in any newly regulated market. For operators in Brazil, it means they can integrate leading content with the confidence that every title meets official standards. Certification acts as a stamp of authority, streamlining approvals for those entering the market or scaling existing operations.
For us at Zenith, it also shows our commitment to long-term investment in regulated markets. We strive to be more than just an aggregator but rather a partner who takes compliance and security seriously, building our platform from the ground up to support operators every step of the way. That gives our partners peace of mind to focus on what matters most.
Alongside certified portfolios from Pragmatic Play and TaDa Gaming, we also offer certified titles from PG Soft, CP Games, and Banana Games. Together, they strengthen our position as a go-to provider of both popular and fully compliant content.
With Brazil’s regulatory framework in effect, how important is it to have local servers and infrastructure? What kind of difference does that make for the player and the operator?
Having local servers and infrastructure is critical for long-term success in Brazil. First and foremost, the player experience is what matters most. Local servers cut latency, which means faster load times, smoother gameplay, and an overall more enjoyable experience. This is vital in a market like Brazil where players are used to flawless mobile performance.
For operators, local infrastructure delivers reliability and consistency. Better uptime means fewer interruptions and a higher quality of service, which are both essential in such a competitive landscape. It also gives operators the confidence to scale quickly without worrying about technical roadblocks.
In a market as dynamic and fast-growing as Brazil, having servers on the ground isn’t just a technical advantage but a requirement for keeping players happy and making sure operations run smoothly. Those who invest early in this capability will be better positioned to grow sustainably and stay ahead of the competition.
Zenith will also be showcasing its OneAPI, GamesAPI, and ALIZE studio at the summit. Can you detail how these work together and provide a comprehensive, localised solution for Brazilian operators?
Our portfolio is designed to work together as a single, comprehensive ecosystem. OneAPI serves as the foundation, providing operators with a single integration point to access over 10,000 titles from more than 60 providers, including a selection of popular, certified games for Brazil.
GamesAPI then works to simplify content distribution, allowing partners to access leading content like PG Soft at the most competitive rates. Finally, our proprietary ALIZE studio develops exclusive games and localises select content tailored specifically to Brazilian player preferences, ensuring a truly unique and engaging experience.
Together, these three products simplify the entire integration process, significantly reducing technical complexity for operators. They provide a powerful combination of global content and exclusive, local experiences. This gives our partners the scalability, speed, and compliance they need to succeed. We don't just provide a content pipeline; we offer a full-service ecosystem designed to empower our partners to thrive in Brazil.
Source: Exclusive GMB
