VIE 5 DE DICIEMBRE DE 2025 - 08:07hs.
One of the state’s main lottery products

15 years of Keno Minas: A success story in Minas Gerais

On September 16, Keno Minas — the official game operated by Keno Loteria under the regulation of the Loteria Mineira (LEMG) — celebrates 15 years of tradition and credibility, bringing luck and countless prizes to the people of Minas Gerais. Launched in 2010, the game has become one of the state’s top lottery products, recognized for its frequent draws, fast payouts, and strict adherence to transparency and legality standards.

Get to Know Keno Minas

In Keno Minas, draws take place every 4 minutes, every day — over 280 chances to play and win, with bets starting at just R$3 (US$0,56).

Players can choose from 1 to 10 numbers on each ticket, out of the 80 available, and prizes vary depending on the type of bet and the number of hits. Additional features can increase the prize value, such as: the golden ball, multiplier, and bet repeater.

This dynamic allows for winnings on different scales — from modest amounts that keep players engaged daily to prizes that can reach R$3.6 million (US$673,000).
 


Keno Minas Timeline

2010 – Official launch of Keno Minas, the first high-frequency draw game in Brazil, operated by Keno Loteria under the regulation of the Minas Gerais State Lottery (LEMG). Live broadcasting of draws was implemented, a milestone for transparency in the sector.

2013 – Expansion of the retail network throughout the state, making access easier. More than 2,500 registered resellers began operating across Minas Gerais.

2017 – The minimum bet increased from R$1.50 to R$2 (US$0,28 to 0,37), and the prize ceiling rose to R$2.1 million (US$393,000).

With draws every 4 minutes, Keno Minas became even more thrilling with the new Golden Ball feature. When selecting this option, the bet amount doubles, and players compete for prizes up to 20 times larger compared to the standard payout table.

2019 – Creation of the special draw schedule “Horas K.” This promotion increased prize values by up to 50%, valid on specific dates and times according to the commercial plan.

2020 – Celebration of Keno Minas’ 10th anniversary.

2021 – During the pandemic, the first online betting version was launched on the Keno Loteria website. Besides being a pioneer, this operation served as a pilot project for the official digital platform, later launched in 2023.

The prize ceiling was raised to R$2.4 million (US$448,000), with the multiplier factor capped at 20.
Draw transmissions migrated from satellite to streaming technology.

2023 – The minimum bet increased from R$2.00 to R$3.00 (US$0.37 to US$0,56), and the prize ceiling was raised to R$3,600,000 (US$672,000).

The “Horas K” campaign was rebranded as Keno Mais, changing the prize boost percentage from fixed to variable.

Voice narration was added to Keno Minas draws.

Official launch of the Lotominas.bet platform, offering players a more complete and convenient digital experience, consolidating the main betting modes in one place.

2025 – Keno Minas celebrates 15 years of continuous operation, solidifying its position as one of the safest, most modern, and most popular lottery products in the state. Additionally, it reaches the milestone of R$1,000,000,000 (US$187m) in prizes paid.

Visit keno.com.br to learn more about Keno Loteria.

Register on the official Minas Gerais Lottery platform lotominas.bet and play Keno Minas.

Play Responsibly | Platform for players over 18 years old.

Source: GMB