Created by the agency We, the campaign has been running since August 31 and will be broadcast on television, radio, airports, and social media until December. Its goal is to raise awareness among players to use only government-authorized sites — which always end in .bet.br — and to alert authorities about the impact of the illegal market, which operates without paying taxes and without offering consumer protection.
‘Bets’ regulated by the Federal Government always end in .bet.br. Some operators are authorized by State Governments, but these platforms can only legally operate within the boundaries of those states, not across all of Brazil.
Currently, around 80 companies are authorized to operate sports betting and online gaming in Brazil, representing more than 180 brands. On the other hand, thousands of illegal sites remain active, allowing minors to gamble and harming the regulated sector, which has already paid R$ 35 million (US$6.5m) in license fees and complies with tax obligations.
With the slogan “If you play, choose a ‘Bet’ that ends in .bet.br. To play, there must be rules. Illegal ‘Bet’ doesn’t work”, IBJR reinforces its commitment to Responsible Gaming and the construction of a safe and sustainable market in the country.
IBJR
The Brazilian Institute for Responsible Gaming (IBJR) operates in Brazil with a focus on promoting Responsible Gaming and supporting the development of a regulated, safe, and sustainable betting market.
It was founded in 2023 and represents about 75% of the Brazilian market, bringing together the leading betting companies from Brazil and worldwide. Its purpose is to work toward building an online betting ecosystem that is integral, sustainable, and responsible.
The institute brings together betting operators, suppliers, and other industry stakeholders, creating a collaborative space to share best practices, develop gambling addiction prevention programs, and guide consumers on responsible gambling behaviors.
Members include:
- Alfa
- Bacana Play
- BandBet
- bet365
- Betano
- BetBoo
- BetBoom
- BetBra
- Bet do Milhão
- BetEspecial
- Betfair
- BetMGM
- Betnacional
- Betsson Group
- Bolsa de Aposta
- EstrelaBet
- Fultbet
- KTO Group
- Matchbook
- Novibet
- Pinnacle
- PlayUZU
- Sportingbet
- TQJ
Associates include:
- OKTO
- Better Collective
- Clever Advertising
-OneKey Payments
- GeoComply
For more information about IBJR, visit: www.ibjr.org.br.
Source: GMB
