The Lisbon International Fair (FIL) and the MEO Arena will host 30,000 visitors from 150 countries, more than 700 exhibitors, and a program spread across 135,000 m², making this the largest edition in the event’s history. With themed areas dedicated to Sports Betting, Casino & iGaming, Media & Affiliates, Player Protection, E-sports & Creators, SBC Lisbon also offers special events such as the Affiliate Leaders Summit and the Payment Expert Summit, bringing debates and lectures on essential topics for the industry.
At booth C582, InPlaySoft (IPS) aims to impress at SBC Summit Lisbon 2025. The online casino and sports betting – and now eSports – platform provider will present its technology, designed to drive operators’ sustainable growth and deliver scalable solutions, with some important updates.
“Events like SBC Summit Lisbon are great not only to showcase our capabilities – and, this time, to impress some people with our new CMS – but also to understand first-hand the needs of iGaming leaders. It’s crucial to listen and learn from operators, who have the deepest knowledge of player behavior. We look forward to meeting all of you soon,” said Dan Stone, Marketing Director at InPlaySoft.
Flashscore, the live score app with more than 175 million downloads and over 31 billion views in 2024, will also be present at the event. Alexandre Vasconcellos, the Platform’s Regional Manager in Brazil, discusses SBC Summit Lisbon 2025, the betting sector, and the impact of this industry on sports.
“Betting must take place in an organized and regulated way, since prohibiting the segment only strengthens the illegal market. SBC Summit Lisbon 2025 presents a great opportunity for more betting companies to learn about Flashscore’s work. Our platform is one of the most effective for a bookmaker to invest in, as 70% of our users are bettors,” concludes Vasconcellos.
Brazil arrives at SBC Lisbon in full force, represented by some of the leading companies operating in the country. Among them are Wolff Sports, Betlaw, Paag, Estrelabet, Cactus Gaming, Galerabet, Hiperbet, Ana Gaming, Betesporte, Luck.bet, and Casa de Apostas.
With three professionals present, including partner-director Fábio Wolff, Wolff Sports – a sports marketing agency with 19 years of history that has already closed deals with 108 national and international clubs – will attend SBC Summit Lisbon 2025. With more than R$800 million (US$150m) transacted in commercial agreements over its 28-year trajectory in the industry, Wolff comments on the strength of the event for sports.
“SBC Summit Lisbon 2025 is an extremely suitable space for discussing the current issues impacting the betting industry. It is an industry that has contributed significantly to the sports sector. Wolff Sports aims to exchange experiences, communicate with key players in the sector, and contribute to national sports development by securing sponsorships for players, clubs, and sports-related entities,” emphasizes Fábio Wolff.
With more than 30,000 delegates expected, SBC Summit Lisbon is established as a strategic space for networking, innovation, and business generation, bringing together professionals, brands, and solutions that shape the future of the gaming and betting industry.
Betlaw, the first Brazilian law firm 100% dedicated to the sports betting sector, will also be present at the event through the participation of Bernardo Cavalcanti Freire, a partner at the firm, legal advisor to the National Association of Games and Lotteries (ANJL), who highlights the importance of the event for the betting segment.
“Holding a congress like SBC Summit Lisbon is fundamental for the industry, as it contributes to networking, important business deals, and expands everyone’s knowledge about the segment. It is a very special moment for the betting sector,” says Bernardo.
Among the main betting companies at the SBC Summit will be Galerabet, taking on a leading role at the event. In addition to having representatives at the exhibition, the company’s CEO, Marcos Sabiá, will be a speaker at the conference “Workforce Realities: Uncertainty or Opportunity in 2026?”
This participation reinforces Galerabet’s positioning as an operator attentive to market transformations and committed to contributing to discussions that go beyond entertainment and address central themes for the industry’s future.
“Participating in SBC Summit is always an important opportunity to exchange experiences around best market practices. Debating the future of the workforce is essential not only for the sustainability of our industry but also for understanding how innovation and responsibility go hand in hand. The event is a unique opportunity to share insights and reinforce Galerabet’s commitment to always being at the forefront of the discussions shaping our market,” highlights Marcos Sabiá, CEO of Galerabet.
Among the Brazilian companies present at SBC Summit is Paag, a techfin that operates as a payment method for betting and specializes in solutions for the regulated betting market. Paag’s presence in Lisbon reinforces the company’s strategy of being present at the industry’s main events.
“Events like SBC Summit are essential to raise important discussions and closely follow the industry’s main global trends. For Paag, being present means fostering dialogue, strengthening strategic connections, and bringing insights that help us continue innovating and supporting the sustainable growth of the regulated betting market. It is a unique showcase to consolidate Paag’s position as a reference in technology and innovation in the sector,” says João Fraga, CEO of Paag.
Source: GMB
