The partnership strengthens the company’s existing ties with Sport Club Corinthians Paulista, marked by initiatives in stadiums, digital content, and other activations with the fanbase.
Nicknamed 'Pé de Anjo' (Angel Foot), Marcelinho is one of the greatest idols in Corinthians’ history. With the club, he won four São Paulo State Championships, two Brazilian Championships, and one Copa do Brasil, in addition to being renowned for his accuracy in free kicks.
“Having Marcelinho Carioca as an ambassador is a recognition of his career and his strong bond with Corinthians. We believe this partnership will generate relevant and engaging content for the fans,” said Marcela Campos, Vice President of Esportes da Sorte.
“I’m very happy because talent always makes the difference — but it’s even better when we can also count on luck. It’s an incredible feeling to once again wear this second skin and now be part of the Esportes da Sorte team, Corinthians’ main sponsor!” commented Marcelinho Carioca.
With the arrival of the former player, Esportes da Sorte expands its sports content production strategy and strengthens its connection with Corinthians’ supporters.
Esportes da Sorte
Esportes da Sorte is one of Brazil’s leading sports betting platforms, operating 100% nationally with a license granted by the Ministry of Finance (SPA/MF) to Esportes Gaming Brasil — the group that also operates OnaBet and LOTTU.
With hundreds of direct and indirect jobs, the company is part of a group certified as a Great Place to Work, with innovation, responsible gaming, and regulatory advocacy as its pillars. It maintains strategic partnerships with institutions such as ANJL, IBIA, Sportradar, EBAC, and IAA, reinforcing practices of control, gambling addiction prevention, and user protection.
Beyond betting, Esportes da Sorte invests heavily in sports, culture, and social projects. It is the main sponsor of clubs such as Corinthians, Ceará, Ferroviária, and Náutico, and supports major cultural initiatives including Galo da Madrugada, the Recife and Olinda Carnivals, and the Parintins Festival.
The company also strengthens its digital presence with creative campaigns and influencer partnerships, enhancing its connection with audiences across online platforms.
Marcelinho Carioca at Corinthians
Marcelinho Carioca played for Corinthians in two main stints: from 1994 to 1997 and from 1998 to 2001, returning briefly in 2006.
He became a club idol by scoring 206 goals in 433 matches, winning titles such as two Brazilian Championships, four São Paulo State Championships, the 1995 Copa do Brasil, and the 2000 FIFA Club World Cup. He also stood out as one of the greatest free-kick specialists in history, with 86 goals scored from set pieces.
Revealed by Madureira, he also played for Flamengo, Vasco, Santos, Valencia (Spain), and Ajaccio (France).
After retiring, he graduated in Journalism, worked as a commentator for Rede Bandeirantes, and appeared on entertainment shows such as The Masked Singer Brasil.
Source: GMB
