As the oldest football association in South America and one of the most prestigious across the world game, AFA has extended its partnership to grant Genius Sports the exclusive rights to capture, process and distribute video to sportsbooks and media globally for all competitions including the Liga Profesional de Fútbol and the Copa Argentina as well as fixtures for the men’s and women’s national teams.
Genius Sports provides its sportsbook partners with access to the fastest, most accurate data on Argentine football as well as immersive streams through its ground-breaking BetVision solution. BetVision is the world’s first immersive sports betting solution combining low latency streams with integrated betslips, statistics, broadcast augmentations and more.
Through this extended partnership, AFA and Genius will explore how GeniusIQ, Genius Sports’ next-generation data and AI platform, can unlock new possibilities to shape the future of Argentinian football, driving continued excellence on the pitch and creating deeper connections with fans around the world.
AFA can provide its fans, teams, officials and broadcasters alike with world-class, proven systems, ranging from a suite of player performance tools to automated offsides technology and augmented, data-driven broadcasts.
Leandro Petersen, Chief Commercial and Marketing Officer of the Argentine Football Association, said: “We are delighted to extend our agreement with one of our pivotal strategic partners Genius Sports. They have an outstanding reputation for maximizing the value of official data and video content while GeniusIQ will present several exciting new possibilities for the future of Argentinian football. We look forward to working in partnership with Genius Sports through 2030.”
Steven Burton, Chief Partnerships Officer at Genius Sports, said: “Extending our partnership with the Argentine Football Association, the reigning men’s FIFA World Cup champions, is a testament to the quality, scale and reliability of Genius Sports’ solutions. We’re excited to take our BetVision solution for sportsbooks to another level through more top-tier football content while exploring opportunities to implement GeniusIQ across Argentinian football.”
Source: GMB
