Apostemos faced the common challenge of identifying and retaining players at risk of churning. The solution was made possible through the integration of Sportradar's VAIX CRM and Retention Marketing Services.
The VAIX platform, with its sophisticated AI models, was able to accurately predict player behavior and automate personalized retention campaigns at scale.
Results that speak for themselves:
* VIPs in Focus: The share of active VIP players surged from 25% to 52%, with sales in this segment tripling.
* Massive Engagement: 85% of targeted regular players re-engaged after the second personalized email campaign and a follow-up phone call, with sales in this segment nearly quadrupling.
* Churn Prevention: VAIX precisely detects players likely to churn, enabling proactive actions such as bonus offers and loyalty calls.
Clark Duque, Strategy and Revenue Manager at Apostemos, emphasized the solution's effectiveness: "The model is precisely detecting players likely to churn, allowing us to act promptly by offering bonuses and loyalty calls to keep them engaged. It’s effective for both VIP and regular players."
He added that the initial implementation on one site at the end of 2023 has already expanded to five sites, with plans to integrate a new reactivation model that is already delivering exceptional results.
This success story with Apostemos underscores the transformative power of Sportradar's VAIX technology, offering gaming operators a robust tool to optimize their retention strategies, drive engagement, and ultimately increase revenue in a competitive market like Latin America.
For more information about the case study, visit: https://sportradar.com/content-hub/case-study/apostemos/
Source: GMB
