The ceremony brought together more than 1,200 executives to celebrate companies that are transforming the global iGaming industry.
The recognition reinforces Optimove’s leadership as a strategic partner for operators worldwide, offering a data-driven, AI-powered marketing CRM platform that helps brands boost real-time engagement and accelerate sustainable growth.
“Winning these two awards at a global event like the SBC Awards highlights that Optimove is at the forefront of the iGaming industry. For us in Brazil, this recognition shows that local operators can also count on the same technology and expertise that already supports global leaders to grow sustainably, with real-time personalization and smarter marketing strategies,” said Felipe Costa Nadalini, Senior Account Executive at Optimove in Brazil.
Beyond the awards: Optimove’s journey in Lisbon
During SBC Summit week, Optimove gathered clients, partners, and industry leaders in a series of initiatives: its own booth, panels on AI-driven CRM and real-time betting, live gamification experiences with the game “Assembly Line Smash,” an exclusive breakfast on gamification, and participation in side events such as a golf tournament for industry executives and a charity boxing match.
Optimove
Optimove is the #1 iGaming player engagement platform and creator of Marketing Positionless, a model that breaks away from fixed roles in marketing teams and gives every professional the power to perform any task quickly and independently.
This approach has already proven campaign efficiency gains of up to 88%, enabling more personalized customer interactions.
Recognized as a Visionary in Gartner®’s Magic Quadrant™ for Multichannel Marketing Hubs, innovation is in Optimove’s DNA. It was the first Marketing CRM platform to natively incorporate Artificial Intelligence, with the ability to predict customer movement across lifecycle stages since 2012.
Today, its full portfolio of AI-driven solutions gives professionals control over the entire marketing flow, from insight to creation to orchestration. The company serves leading brands worldwide with solutions tailored to different industries and goals.
For more information, visit optimove.com.
Source: GMB
