Part of the group that comprises HiperCap Brasil and companies from various other sectors of the economy, HiperBet relies on the support of Megamania, a company also part of the business group and working with philanthropic initiatives rewarded through the sale of capitalization bonds. The company operates throughout the state of Paraná.
By leveraging the infrastructure of Megamania's approximately 15,000 established physical locations in Paraná, HiperBet has been introducing the brand to new audiences. These spaces, which serve as points of sale for the capitalization bond company and constitute a tried-and-tested structure, have also become a tool for HiperBet's expansion.
By introducing the HiperBet platform to capitalization bond buyers at points of sale, the betting company has strategically expanded its reach. The project began at the end of July and will continue as a result of the partnership between the two companies.
After beginning its expansion in Paraná, the betting company is already targeting new locations. The next steps in the expansion project include applying the concept to other Brazilian states, where other companies within the group operate.
"The project aims to expand the HiperBet brand alongside other companies that make up the group, such as Megamania. The strategy has received a lot of support, and we consider it successful. We hope this move will enable even greater growth than we have already seen," says Allan Carvalho, HiperBet's regional manager.
"We expect to be able to do the same in other regions of the country and to have even greater success in promoting the HiperBet brand," he adds.
HiperBet is a sports betting and online gaming platform founded in Brazil, with the goal of elevating every experience to the maximum. Part of the HiperCap Brasil Group, known nationwide for its work with capitalization bonds, the company values ??best market practices, cultivating responsible entertainment and prioritizing safety.
Source: GMB
