GMB –What does it mean for you to take on this new role as Account Manager at Belatra? Could you tell us more about your background?
Florencia Mendiuk - Taking on the role of Account Manager at Belatra is an amazing opportunity to combine my passion for gaming with my drive to build and strengthen strategic partnerships with operators. My objective is to align our portfolio with operator needs and player preferences to drive measurable results.
My background in the cultural field, combined with my strong experience as a project manager and team leader, has taught me how to connect strategy, empathy, and collaboration to achieve real results.
Now I have the privilege of doing that within a company with over 30 years of experience in gaming and an exciting, fresh approach to the LatAm market. We’re here to make sure our partners and their players discover just how fun and engaging Belatra games can be.
How would you describe Belatra’s current position in Latin America?
Belatra has established a physical office in Buenos Aires to solidify its local presence in Latin America. We are actively participating in key events, including SAGSE LatAm SBC Summit Rio, BiS SiGMA Americas, and the Peru Gaming Show. Being on the ground, listening to players and operators, and showcasing our latest titles has given us incredible insights and strengthened our position across the region.
What is the relevance of the recently regulated Brazilian market for the company?
Brazil is a top strategic priority for us. The recent regulation opens doors to massive opportunities, and we’re committed to doing things right — that means real localization, tailored content, and communication that resonates with Brazilian players. We are currently adapting our existing portfolio and developing new content specifically for this market. It’s not just important; it’s essential.
How important is cultural localization in games to attract Latin American players?
Effective localization is a critical success factor in Latin America. Players in Latin America want to feel like a game was made for them — visuals, music, humor, even bonus mechanics. Localization goes beyond translation; it’s about understanding the cultural vibe.
That is why we continue to expand our local office, employing local professionals to support our operations. This investment ensures our games are culturally resonant, which directly contributes to higher player engagement and retention.
What is the unique value that Belatra offers to operators in the region?
Our key differentiators include over 30 years of experience in slot development and a player-centric design philosophy — our games are visually stunning, intuitive, and fun, with carefully crafted sound design and attractive RTP. And most importantly, we’re fully committed to the region: we’re here and, from here, we attend events, build relationships, and invest in long-term growth alongside our partners.
You have signed partnerships with Sportsbet and Juega en Línea. What do you look for in a strategic partner?
For us, synergy is key. Our partnership strategy targets operators with a strong regional presence and a reputable market position. Our partnership with Sportsbet in Argentina is a great example — it allowed us to quickly bring hit titles like Mummyland Treasures, Rise of Zeus, Golden Øks, Make it Gold, and Cyber Gypsies to a wide audience and deliver value from day one.
You recently launched titles such as Cyber Gypsies and Bear’s Tricks. What makes them special for the local market?
Our recent title launches, including Cyber Gypsies and Bear’s Tricks, are designed to address market demand for fresh and relevant content. Cyber Gypsies utilizes a vibrant cyberpunk aesthetic and engaging bonus features, while Bear’s Tricks offers straightforward mechanics with high entertainment value. Both have been really well received in LatAm, which shows that our player-first philosophy is absolutely paying off.
What impact does participation in trade shows like SAGSE, SBC, and BiS SiGMA have on the brand?
These events are invaluable. They are a fundamental component of our market strategy. It's where we meet operators, partners, influencers, and industry leaders face-to-face. In 2025 alone, we’ve already participated in SAGSE LatAm, SBC Summit Rio, BiS SiGMA Americas, and PGS Lima. This consistent presence is essential for building trust and solidifying our role within the LatAm iGaming ecosystem.
What can you share with us about upcoming launches between now and the end of the year?
While I can’t reveal exact dates yet, I can say that our product roadmap for the remainder of 2025 includes multiple game launches that combine innovation, fresh themes, and authentic localization. Building on a successful first half of the year, our goal is to continue this momentum and close 2025 on a high note, especially in the LatAm market.
You highlight a player-centric approach. How does this translate into practice?
For us, our player-centric design methodology involves integrating intuitive UI/UX, high-quality animations, thematic soundscapes, and engaging bonus features to create a cohesive and entertaining experience.
Being player-centric means everything working together to give players a truly engaging experience. Our most popular titles, like Mummyland Treasures, Blast the Bass, and Big Wild Buffalo, show that when you design with the player in mind, success follows naturally.
What are Belatra’s main objectives in the region looking ahead to 2025?
Looking into 2025, our strategic priorities for the remainder of 2025 are focused on four key areas:
- Expanding strongly into Brazil under the new regulatory framework.
- Building more strategic partnerships with top operators.
- Strengthening our presence at industry events to stay connected with key stakeholders.
- Launching even more innovative, localized titles that resonate with LatAm players.
We are confident in the region's growth potential and are committed to long-term growth in partnership with local operators.
Source: Exclusive GMB
