"More than just displaying our brand, we want to build a positive story with Santos. We've been following the fans' movement and have responded to their request to reduce the size of our logo on the uniform. This decision demonstrates our respect for the club and its greatest asset: its fans. This doesn't change the terms of the partnership in any way. On the contrary, it further strengthens it," says Nickolas Tadeu Ribeiro de Campos, founder and chairman of the board of Ana Gaming, the holding company that manages 7K.
"This initiative further strengthens 7K's relationship with Santos Futebol Clube and, especially, with the Santos fans. It's a very meaningful gesture, as it responds to a direct request from our fans. We are convinced that the new uniform will be a huge success. Above all, this initiative is another important step in the solid and successful partnership we've been building," adds Marcelo Teixeira, president of Santos.
The initiative also included activations at Vila Belmiro, such as the distribution of shirts to fans. Before the derby, 7K recorded the reactions of Santos fans who saw the new sponsorship application in various Brasileirão stadiums.
The footage was transformed into a video shared on social media, and attendees had the opportunity to watch the game from the company's VIP area.
7K has been Santos' master sponsor since April 2025, with a contract valid until mid-2027.
Source: GMB
