In the first phase, SCOPEN will carry out a detailed market mapping and select advertising and marketing agencies based on rigorous criteria. At this initial stage, a group of finalists will be defined, moving on to the second and final phase, which will determine the chosen agency.
According to Álvaro Garcia, CMO of Flutter Brazil, the company has been working to consolidate the prominence of its brands in a highly competitive market. “We have very ambitious growth plans, and we need strong partners to help us on this journey,” stressed Garcia.
The chosen agency will work in collaboration with other strategic partners of Flutter Brazil, such as regional agencies and digital performance agencies, ensuring an integrated operation.
The initiative reinforces Flutter Brazil’s commitment to transparent processes, careful analysis, and partnerships that value excellence and alignment with strict compliance practices. In addition to its prominent role in the global online gaming landscape, the company is one of the founding members of the Brazilian Institute for Responsible Gaming (IBJR), which brings together national and international operators committed to building an ethical, safe, and sustainable market.
Flutter Brazil
Flutter Brazil is one of the largest sports betting ecosystems in the country, the result of the merger between NSX Brasil, the Brazilian company that owns Betnacional, and Flutter Entertainment, a global leader in the industry and owner of Betfair.
With operations led by Brazilians, ensuring national DNA for the brands and closer ties to the market — a key point for public and regulatory communications — the company combines cutting-edge technology with deep audience knowledge, promoting a safe, transparent, and responsible entertainment experience. Flutter Brazil also reinforces its commitment to the healthy development of the industry through a solid partnership with the Brazilian Institute for Responsible Gaming (IBJR).
SCOPEN
SCOPEN is a marketing and advertising consultancy operating in 11 markets and present in Brazil since 1990. Through its research and rigorous analysis, the company offers a unique strategic vision to drive business from a creative perspective, inspiring people and projects based on rigor and independence.
Source: GMB
