The feature is widely used in sectors such as e-commerce, fintechs, and social networks, and its implementation has become mandatory for fixed-odds betting operators in Brazil.
“At the beginning, we went through an adaptation process with providers and clients, but today I see many benefits in using KYC. The process gives us legal security to have a regulated market for many years to come,” said Baungartner during the panel “KYC Lessons from Outside the Industry: What Can Technology Teach Us?”
The discussion highlighted how industries outside iGaming — such as e-commerce and social media — have been using advanced technologies to address large-scale identity challenges. These practices can inspire faster, safer, and more user-friendly KYC processes in the betting sector, without compromising regulatory rigor.
“It was a valuable opportunity to show that the betting sector can engage with other industries and adopt more advanced practices in digital identity and compliance. Cross-learning is key to building a sustainable and innovative market,” Baungartner emphasized.
Las Vegas
The international agenda continues in October (7–9), when Esportes da Sorte will take part in the Global Gaming Expo (G2E) in Las Vegas, organized by the American Gaming Association. The event brings together executives, regulators, and investors to discuss global trends in technology, regulation, security, and user experience.
São Paulo
On October 28, the Director of Institutional Relations will be a speaker at the IGI Expo in São Paulo, in the panel “Regulation: A Review of 10 Months of the Regulated Market and the Challenges Ahead – Operators’ Perspective”, where he will address the maturity stage of the Brazilian market and the outlook for the sector.
Esportes da Sorte
Esportes da Sorte is one of Brazil’s leading sports betting platforms, with 100% national operations and a license granted by the Ministry of Finance (SPA/MF) to Esportes Gaming Brasil — a group that also owns the OnaBet and Lottu brands.
With hundreds of direct and indirect jobs, it is part of a group certified as a Great Place to Work, built on pillars of innovation, commitment to responsible gaming, and support for sector regulation. It maintains strategic partnerships with institutions such as ANJL, IBIA, Sportradar, EBAC, and IAA, reinforcing practices in monitoring, problem gambling prevention, and user protection.
Beyond betting, Esportes da Sorte invests heavily in sports, culture, and social projects. It is the main sponsor of clubs such as Corinthians, Ceará, Ferroviária, and Náutico, and supports major cultural initiatives such as Galo da Madrugada, Recife and Olinda’s Carnival, and the Parintins Festival.
It also strengthens its digital presence with creative campaigns and partnerships with influencers, expanding its connection with the public across online platforms.
Source: GMB
