In addition to this title, the company also competed for the Affiliate Management Platform of the Year award at the SBC Awards, consolidating its position as an international reference in solutions that connect brands, operators, and affiliates with efficiency and innovation.
Another victory came with Control F5’s CEO, Natalia Nogues, being named Leader of the Year – recognition that highlights her transformative leadership and the impact of her work on the development of the industry.
SBC Lisbon: a stage for global trends
The SBC Summit Lisbon is a world-class reference, gathering in 2025 more than 30,000 delegates, operators, providers, and experts. The event has become a key meeting point for the industry, featuring an intense schedule of panels, exhibitions, and awards.
This year, Control F5 took part in the Affiliate Networking Lounge – F532, a space where it presented its solutions and welcomed partners from across the globe. The booth turned into a true hub of connection and knowledge exchange, further strengthening the company’s position on the international stage.
Recognition that reflects strategy and creativity
For Control F5’s CEO, Natalia Nogues, the award is the result of a collective effort guided by innovation and strategic vision.
“This award represents not only the excellence of our solutions but also the daily dedication of our team. Being recognized as Marketing Agency of the Year at SBC Lisbon proves that we are delivering real value to the market, connecting brands, operators, and affiliates in an innovative and responsible way.”
On her individual win as Leader of the Year, Natalia added: “Being recognized as Leader of the Year at the SBC Awards 2025 is an immense honor and a milestone in a journey built with great dedication. From the early steps of gaming in Brazil to the consolidation of the market in the country, it has been 15 years of learning, challenges, and achievements. Today, as CEO of Control F5, I have the privilege of contributing to the growth and professionalization of an industry I deeply believe in. I remain motivated to open paths, generate positive impact, and help build an even more competitive market.”
The strength of specialized marketing
Leading Control F5’s marketing division, Flávia Merlo, Head of Marketing, emphasized the impact of the company’s initiatives for the gaming sector:
“Our edge lies in deeply understanding the dynamics of this market and translating them into creative strategies that generate concrete results. This recognition reinforces that our specialized outlook is a valuable asset for clients and partners.”
A team-wide award
From a commercial standpoint, this recognition also opens new international perspectives. For Gonzalo Navarro, Commercial Manager at Control F5, the award boosts expansion opportunities:
“This award places Control F5 on a global stage. At SBC Lisbon, we were able to showcase our strength and build strategic relationships that will lead to future deals and partnerships.”
Looking ahead
With the Marketing Agency of the Year title, Control F5 reinforces its mission of being the ideal partner for operators, affiliates, and providers seeking sustainable growth in an increasingly competitive sector.
“This achievement is collective. It belongs to our team, our clients, and to everyone who believes in transforming the industry through innovation, ethics, and performance,” concluded Natalia Nogues.
Control F5
Control F5 operates as the largest ecosystem of specialized solutions for the betting market, covering marketing, human resources, consulting, training, business development, and strategic advisory, supporting operators and providers in growing their businesses. “Want to learn more about everything Control F5 offers? Get in touch today!” invites the company.
Source: GMB
