Produced by Storm and written by Diego Bittencourt, CMO of Start Bet, the campaign reinforces the brand's guiding values: simplicity, ease, and responsibility in entertainment.
Influencers Cris do Guincho, Vitin, and Sandro bring the narrative to life, bringing lightness and authenticity to a campaign that speaks directly to those who truly experience the entertainment of gambling—on the streets, in communities, and in the daily lives of those who play consciously.
According to Diego Bittencourt, more than just an advertising campaign, the campaign represents Start Bet's commitment to accessible, transparent, and engaging communication.
"The choice of locations and names involved reinforces the brand's focus on what truly matters: gambling as conscious entertainment," adds Start Bet's CMO.
The material will be broadcast on digital media and in the company's advertisements, with video and static content.
Source: GMB
