GMB – What were your objectives at SBC Lisbon and what new developments did TaDa present at the event?
Heitor Langa – Our goal in coming to SBC Lisbon was to promote engagement with our operator and aggregator and to reconnect with them. In addition, we brought TaDa Gaming’s latest innovations to our partners in Portugal and across Europe. We are ready for the regulated European market just as much as for the Latin American one. So, we came with news to strengthen our relationships and further drive business.
Many Latin Americans, especially Brazilians, attended the event. How was the interaction with these professionals?
Fantastic. I believe this was one of the best editions because we had the opportunity to meet Mexican, Chilean, and Peruvian operators as well. They add a lot to the international market. For TaDa Gaming this was outstanding, especially since Latin America is one of our top priorities. The event was very important for us to close several deals.
How do you innovate in terms of games to capture the attention of the end user, the player?
Saying you bring a high-quality game is easy but actually making that happen is what’s often missing. We have that key—we can deliver. Our specialty is fishing-shooting games, in which we are the world’s largest provider. We continue to bring innovation in this area to the Latin American market. In Brazil, we currently have four certified games in this category, and no one else has them there. So, operators will only find this type of game at TaDa Gaming.
Are the rest of your portfolio games already being certified for the Brazilian market?
Of course. At present, we have 68 fully certified games for the Brazilian market, and every month we release two games, one every two weeks. We are committed to bringing innovations and new games to the regulated Brazilian market every month. Right now, we are also certifying in Peru, which is our biggest novelty.
Speaking of Brazil, does TaDa plan to develop games specifically with Brazilian themes?
Absolutely. There’s something new coming soon, but I can’t reveal it yet. For now, our best game in Brazil is Lucky Jaguar, the lucky jaguar. A game created especially for Brazil to highlight the identity of the Brazilian animal, the jaguar. It has become a hit and everyone is enjoying it.
As you mentioned, you’re entering a new market. How is the certification process in Peru going?
Exactly. We already operate throughout Latin America, and Peru is the market we are entering by the end of the year. Everything is set; we are just finalizing some details. It’s a priority market for us, along with Mexico and, of course, Brazil.
Given the regulatory challenges in Brazil, which are quite strict and robust, has it become easier to approach other markets that are opening up, such as Peru and Chile?
Definitely. Peru has always been a target market for us. Brazil was our initial focus since it is the largest market in Latin America, and as a Brazilian myself, I also prioritized bringing everything there. The regulation came in strongly and affected us a bit—of course, it did for all operators, aggregators, and providers—but we are very pleased with how things are moving, ensuring everything is proper and compliant with all legal requirements. Peru and Mexico are adjacent markets that are also growing, and we see them very positively.
What are the challenges for TaDa in delivering a product that truly captivates each end user?
That’s our challenge—in fact, it’s exactly where we focus. Making a high-quality game. As I mentioned earlier, it’s easy to say but hard to do. This is our priority. By bringing quality, proper user experience, and incentives in how we work with our players, we can achieve what many providers struggle to reach.
Given this dedication, what are the short-term plans, let’s say, through the end of the year and into early 2026?
In the short term, in the Latin American market, Peru and Mexico are on our radar since they are growing significantly for TaDa Gaming. In Brazil, we have some very interesting, highly localized new releases coming. Beyond that, as always, our fishing-shooting games are performing excellently, and you’ll soon see them gain even greater exposure.
Source: Exclusive GMB
