GMB - BetConstruct is launching Harmony YoFuture in São Paulo. What are the key highlights and innovations BetConstruct plans to unveil at the event?
Beatriz Melges - Harmony YoFuture will showcase our full “one-stop shop” approach for Brazil. Key highlights include AI-powered CRM journeys, regional promotional playbooks already tested in LATAM, and managed service pods for loyalty, lifecycle marketing, and risk. The focus is practical innovation: turning data into real-time engagement and measurable ROI.
How does Harmony YoFuture reflect BetConstruct’s strategy for the Brazilian iGaming market specifically? What local needs or gaps is it designed to address?
Brazil is about scale and speed. Harmony YoFuture addresses our local gaps by bringing updated products that enable hyper-specific segmentation (300+ filters), multi-channel orchestration (email, SMS, push, Telegram), and smart send-time optimization.
Importantly, it also reflects our commitment to building an integrated ecosystem with our Brazilian partners, bringing key local companies such as Pay4Fun, Okto Payments, Serasa, Unico, Legitimuz, and others into the fold. This ensures operators benefit from both world-class technology and trusted local solutions.
The platform promises tools like AI-powered game recommendations, retention solutions, and risk-management. Can you explain how these will work in practice for Brazilian operators?
AI helps operators move from reactive to proactive management of their player base. Instead of waiting for trends to emerge, the system can anticipate behaviours, whether it’s identifying high-potential players, spotting early signs of churn, or flagging risk patterns and suggest the right action at the right time.
For example, our CRM AI has been able to predict churn up to two weeks in advance, allowing operators to step in with tailored journeys that increase retention. This kind of foresight gives Brazilian operators a practical edge: stronger engagement, healthier lifetime value, and better compliance outcomes.
With 15,000+ games and 250+ providers in the Casino Suite, how is BetConstruct managing quality and localization for Brazil?
The first step is always to operate strictly within what Brazilian regulation allows, which already shapes a very specific framework for the market. On top of that, we apply data-driven curation using 300+ KPIs, tracking performance, RTP perception, and session depth. Localized templates and A/B testing ensure Brazilian players see content that is relevant and culturally adapted for them.
BetConstruct offers a huge sportsbook portfolio—over 140K pre-match and 70K live events monthly. How does the company ensure compliance with Brazilian regulation, particularly in terms of licensing, odds, and responsible gambling?
We follow a compliance-by-design approach: auditable data flows, configurable bet limits, responsible gambling triggers, and multilingual templates with consistent disclosures.
Structured reporting ensures readiness for supervisory requests, and we have also designed a reporting system specifically for Brazil, aligned with the requirements set by the Secretaria de Prêmios e Apostas. Player protection tools are embedded at every step, making compliance a built-in part of the operation.
The CRM AI module showcases over 300 filters and KPIs for player targeting and engagement. What are some examples of how Brazilian operators could leverage this to improve retention and lifetime value?
The main advantage of the CRM AI module is that it allows operators to personalize engagement at scale, whether it’s onboarding new players with the right welcome journey, anticipating when someone might disengage, or identifying those with potential to become VIPs. Instead of acting reactively, operators can plan interventions with precision and measure their impact in real time.
For instance, in one case, early identification of VIP potential led to a double-digit increase in gaming revenue, showing how predictive insights can directly translate into stronger retention and lifetime value.
Affigates is a vital part of the BetConstruct ecosystem, with over 630 partners and 4,500 affiliates. So, how will Affigates leverage its extensive solutions to support operators in the rapidly growing Brazilian market?
In Brazil, that means combining the reach of our global affiliate network with the safeguards required by local regulation. By linking affiliate traffic directly to our CRM and AI tools, operators can see not just who is coming in, but which partners are truly delivering long-term value. With more than 4,500 affiliates already in the ecosystem, the opportunity is there to scale efficiently, while keeping acquisition aligned with compliance and retention goals.
Just as important, operators have the flexibility to work with different commercial models and plug into the system in a modular way, adapting the setup to their own strategy and stage of growth.
What role do networking, business meeting sessions, and the gala dinner at Harmony YoFuture play in the company’s plan to build partnerships and valuable connections in Brazil’s regulated sector?
Brazil is a relationship-driven market, and for us that means creating spaces where genuine connections can happen. The networking sessions and the gala dinner are not just social moments, but opportunities to spark valuable conversations, exchange perspectives, and build closeness with our clients and partners here. We believe that beyond showcasing products, it’s about creating experiences that strengthen trust and deliver value in the long run.
Brazil’s regulatory landscape has been evolving—what upcoming regulatory changes or challenges does BetConstruct foresee, and how is it preparing to adapt?
We see regulation in Brazil not as a challenge, but as the foundation for building something long-lasting. That’s why our first step has been to put down roots locally, creating structures that give operators confidence in their compliance journey.
At the same time, we keep our eyes firmly on the future. Innovation is about applying technology in meaningful ways, like anticipating player behaviour, personalizing journeys responsibly, and continuously rolling out new features that adapt to changing rules. This balance between solid groundwork and dynamic innovation is what will allow us, and our partners, to grow sustainably in Brazil’s evolving landscape.
That solid groundwork extends beyond the digital realm. A crucial aspect of preparing for the fully regulated Brazilian market is anticipating the inclusion of land-based betting. We know the regulations might soon allow for offline operations, and given that retail betting shops remain a strong cultural touchpoint in Brazil, this is a channel we are exceptionally prepared to support.
We are one of the top providers that deliver a complete land-based solution which also works in regulated markets, including those that require strict KYC processes. Our success in LatAm, namely in Peru with Apuesta Total, is proof of that. We offer self-service betting kiosks and full-service betting terminals, giving operators flexible deployment in betshops. Our pocket betshop terminals turn any agent into a mobile cashier, ideal for events and street-level distribution.
Finally, what are BetConstruct’s long-term objectives following Harmony YoFuture—for example, in terms of launching new products, expanding quotas, or reinforcing its infrastructure in Brazil?
Our vision goes beyond the event itself. The goal is to keep giving operators more leverage to grow, whether through new features, smarter tools, or deeper local integrations. We want to be a long-term partner that evolves side by side with the Brazilian market.
Source: Exclusive GMB
