The transformation goes beyond a simple name change: it consolidates the company as the holding responsible for organizing, structuring, and enhancing the group’s operations in the online betting and gaming market.
With a fully redesigned visual identity, the company assumes an institutional leadership role, reinforcing its presence in a sector undergoing constant regulatory and behavioral evolution.
“Our transformation represents much more than an institutional change. It expresses the ambition to lead a segment driven by new consumption patterns,” says Bruno Longhini, CEO of Open Gaming.
“The gerund present in our name indicates that there is no longer room for the static, but rather for a permanent state of movement, which reflects our strategic positioning. We are ready to operate solidly and responsibly in a regulated market, offering customers experiences that combine safety, modernity, and high-quality entertainment.”
The company has expanded its relevance in the online gaming ecosystem, consolidating itself as a benchmark in a market that demands credibility. Its operators, bet.bet and donaldbet, are licensed by the Secretariat of Prizes and Betting of the Ministry of Finance (SPA) and operate in compliance with the regulations established by the Federal Government.
“We are building a trajectory that will redefine how people engage with the online betting universe in Brazil. Open Gaming is born with the purpose of always being in motion, guided by innovation and responsibility, promoting high-quality entertainment in a transparent and sustainable environment for everyone involved,” Bruno concludes.
Visual redesign
As part of this transformation, Open Gaming’s new visual identity features elements that highlight dynamism, innovation, and expansion. The new aesthetic adopts colors, symbols, and graphic resources that reflect the company’s positioning as a technology company in constant evolution.
The use of the slogan “It’s happening…” across visual applications conveys the idea of continuity, while the modern and elegant language brings the brand closer to an audience that is connected to the present and attuned to digital trends.
Source: GMB
