GMB- Having just returned from the SBC Summit, what were your main takeaways from the event, and how did Zenith's presence in Lisbon align with the industry's focus on the LatAm market?
Gustavo Hiroshi - The SBC Summit in Lisbon was a major success for us, and it confirmed that our long-term strategy in Latin America, especially in Brazil, is perfectly aligned with the industry's direction. We went to Lisbon with a clear goal to show operators Zenith is a trusted, end-to-end partner that can truly empower operators to be the best in Brazil. The sheer volume and quality of our meetings proved that our message is resonating.
The LatAm panel sessions were a standout moment for us, as it showed that the wider industry is now recognising the immense potential we’ve been preparing for. We took the opportunity to highlight our localised approach, from our ALIZE studio's work to our BMM-certified content, and the feedback we received was fantastic. It's clear that operators are now looking for partners who have done the regulatory and content groundwork, and our conversations at the summit validated that Zenith is uniquely positioned to fill that role, especially in Brazil.
The formalisation of Brazil’s regulatory framework was a major discussion point at the summit. How does Zenith’s platform and portfolio help operators navigate this new landscape?
Brazil’s regulatory evolution came up in nearly every conversation we had at SBC as we’re already approaching the market’s first anniversary! It’s a pivotal moment for Brazil right now, and because Zenith has been preparing for years, we were able to show partners in Lisbon how our platform helps them not just stay compliant but also support brand growth.
Our main strategy at Zenith is comprised of a fully localised, compliant content portfolio and a strong platform that’s ready to go from day one. The recent BMM certifications for some of Brazil’s favourite game studios are evidence of that approach, and in Lisbon, we were able to show partners that we’re serious about being a secure and reliable gateway into Brazil.
This preparation means our partners can launch with confidence, knowing our platform and content meet all the technical and legal requirements, allowing them to focus on what matters most: expanding their brand and winning over players.
Zenith has a reputation for offering an unbeatable portfolio for the Brazilian market. How do your key partnerships with providers like PG Soft, Pragmatic Play, and TaDa Gaming factor into this success?
Our portfolio’s success in Brazil is a direct result of our strong partnerships. Operators who came to our booth at SBC were excited by our unique ability to combine market-leading commercial terms with certified content. As the world's largest distributor of PG Soft, we provide unbeatable rates on a games portfolio that has become a genuine phenomenon in Brazil, with smash hits like 'Fortune Tiger'.
We also recognise the importance of titles from other studios that resonate deeply with Brazilian players, which is why we secured regulatory approval for Pragmatic Play, as well as the entire TaDa Gaming portfolio and their popular fishing and arcade-style games.
This combination allows us to provide a diverse, high-quality, and fully compliant library, positioning us as the ultimate platform for Brazilian operators. Local studios are a huge focus for us too – and we’re proactively establishing partnerships with up-and-coming Brazilian games providers to ensure we can offer the very best of local flair.
Localisation is a key focus for Zenith in Brazil. How does your strategy go beyond simply translating games into Portuguese?
For us, localisation is a process that goes far deeper than just language. It begins with our proprietary ALIZE studio, which develops games with a deep understanding of Brazilian player behaviour and cultural preferences. This includes creating some games with themes and mechanics that resonate with the local market, and ensuring they are mobile-first, given the high rate of mobile gaming in Brazil.
We also actively source and certify games that are already proven hits in the market, such as crash games and instant-win titles. On the technical side, having local servers is essential for keeping latency low and performance smooth, which is something players expect as standard. When combined, it creates a full-service ecosystem that’s built around the needs of Brazilian operators and their players.
What is Zenith's long-term vision for Brazil, and what can we expect to see from the company in the next 12 to 24 months?
Our long-term vision for Brazil is to be the most trusted and comprehensive B2B partner in the market. We believe that true success comes from delivering more than just games; it comes from providing a complete ecosystem built for sustainable growth. Over the next 12 to 24 months, you can expect to see us deepen our investment in every area.
We will be expanding our localised content offering with more provider certifications, forging partnerships that go beyond content aggregation, and introducing new tools and services that provide actual value to our clients. This includes developing better business intelligence and analytics so operators can really understand player trends and make the most of them.
Our aim is to be more than just a provider and instead be considered a trusted partner for every operator in Brazil, giving them the speed, flexibility and reliability they need to succeed in such a fast-moving market.
Source: Exclusive GMB
